Meet our management team

Reflektion is run by seasoned tech entrepreneurs and business leaders. They bring together deep and diverse experience in the digital advertising, retail, and software industries from companies such as Google, Oracle, Netflix, eBay, Monetate and others.

Amar
Chokhawala

Founder and Chief Executive Officer

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Amar
Chokhawala

Amar began his career at Oracle in software development and was an early Google employee. His 11-year career at Google included key leadership roles in several successful businesses and platforms. He was an original member of the Adsense team, designing and developing core technologies that are critical to its widespread use today. Amar was also one of the founding engineers for Google Books, which is now part of Google Play. He did foundational work on Gmail user modeling, using semantic learning and other advanced technologies to improve search results and other applications for millions of users. Amar is an expert in distributed systems and large-scale computing.

Vivek
Gupta

Vice President, Engineering

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Vivek
Gupta

Vivek brings over two decades of engineering and leadership experience including Yahoo, Google, Netflix, and Upwork to the Reflektion team. Vivek brings his key strengths in building scalable, fault-tolerant and performant cloud products to the Reflektion platform. Having been responsible for Gmail frontend generating 1 billion + daily page views as well as online marketplaces with over $1 billion in transactions makes Vivek a natural fit for Reflektion’s fast growing ecommerce focused platform. Vivek also has put his skill sets to work managing highly distributed engineering teams across multiple continents as well has led transformation of legacy applications to highly scalable micro-service architectures.

Rajiv
Katira

Vice President, Customer Success & Operations

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Rajiv
Katira

Prior to joining Reflektion he served as Vice President of e-commerce solutions at GSI Commerce (now part of eBay) where he crafted multi-channel e-commerce initiatives for large (IR 100) brands and retailers. He was Director of e-commerce at McAfee responsible for North American online business during the hyper growth stage. Prior to that, he has led teams managing back-office operations including customer service at various divisions of CA Technologies for more than ten years. Rajiv holds a Masters degree in Industrial Engineering from Oklahoma State University and Bachelor’s degree in Industrial Engineering from Manipal Institute of Technology in India.

Kurt
Heinemann

Chief Marketing
Officer

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Kurt
Heinemann

Prior to joining Reflektion, Kurt was CMO for Marketwired/Sysomos where he relaunched their brands, as well as, led the successful turnaround of the lead generation and content strategy efforts for both brands. Previously Kurt was the CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. Kurt has also held senior executive positions at leading consumer marketing firms that include Priceline, Time Warner/Synapse Connect, and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.

Rob
Neibauer

Vice President,
Sales

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Rob
Neibauer

Rob Neibauer has spent more than two decades focused on helping retailers develop and deploy strategies that allow them to keep pace with ever evolving customer expectations. Prior to joining Reflektion, Rob was Vice President, Sales at GT Nexus, a cloud-based global supply chain management platform, where he developed strategies which allowed customers to streamline the international supply chains that brought their products to consumers while also achieving working capital gains. Throughout his career, he was responsible for recruiting and developing the Company’s sales teams for the Retail and Brand market sector. In a previous role, Neibauer was Chief Revenue Officer for CalmSea Inc., a next generation, predictive marketing analytics platform, where he developed and executed the Company’s go-to-market strategy, in addition to leading all customer-facing functions. Rob has also held senior leadership positions at Blue Martini Software, RedPrairie Corporation, and Escalate Retail.

Sanjay
Jain

Vice President,
Finance & Admin

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Sanjay
Jain

Over the last 20 years Sanjay has worked in Finance and Strategy, helping companies successfully execute, optimize and achieve their financial and operational goals. At PayPal, Sanjay was the key financial partner to the Risk, Credit and Compliance business units and helped beat financial and operational targets for 5 straight years. At Magma, as head of Finance, Sanjay architected a disciplined financial framework and worked with senior leadership on strategic initiatives that helped deliver 12 successive quarters of increasing operating margins and EPS growth until its acquisition by Synopsys.