Reflektion at Shoptalk 2018

With over 7,500 attendees this year, Shoptalk 2018 is this year’s largest conference for ecommerce and retail innovation. Attending with the Right Mindset is Key Writing in Forbes, Nikki Baird argues the real culprit of the so-called “retail apocalypse” is not the death of retail but retailers’ refusal to implement true… Read More

TOMS Shoes: Creating the Seamless Customer Journey

We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI. One client we’re particularly proud to work with is TOMS Shoes. TOMS Shoes began in 2006 when Blake Mycoskie… Read More

TOMS Shoes

The SEO You’re Missing: Optimize Your Category Pages for Search

A Third of all Online Shoppers are Up for Grabs According to SEMrush’s data, 32% of leading ecommerce websites’ visitors come from organic search, meaning they searched for something using Google, or Bing, or Yahoo!, and the search results led them to an ecommerce site. A SimilarWeb report found the same basic… Read More

SEO for category pages

Reflektion at eTail West 2018

There’s no better place to grasp the ever-changing contours of retail than eTail West. Which is why retailers, ecommerce executives, and other industry leaders will head to Palm Springs next week for eTail West 2018.   Not to Be Missed Whether you’re looking to strengthen your mobile search strategy or identify… Read More

Palm Springs Dusk

Practical AI: Grasp the Tool You Need to Navigate Retail’s Sea Change

A lot has been written about the rate of change we are currently experiencing and its relationship to artificial intelligence. For some, the prospects are apocalyptic. Others think we’re a stone’s throw away from becoming gods. While I’m skeptical of both scenarios for the simple reason that humans have a… Read More

AI for E-Commerce

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest ecommerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk… Read More

The first Amazon Go

Practical AI: On Color Synonym Mapping in E-Commerce

Rana el Kaliouby mentioned Amazon Alexa as she was rehearsing a speech about AI for an upcoming conference. This shouldn’t have been a big deal, but when her personal Alexa woke up and said: “Playing Selena Gomez” it quickly grew into a situation that broke her focus. After trying several… Read More

Color Mapping

4 Retail Trends in 2018

Sometimes change happens so slowly that you’re not aware of it until long after it happened. 2017 was not one of those years. Brands that have been household names for decades closed their doors or filed for bankruptcy at a time when pureplay ecommerce newcomers entered into the fray and… Read More

Retail trends in 2018, according to Kurt Heinemann of Reflektion

Practical AI: On Natural Language Processing in Voice Commerce

“Science indicates that babies’ brains are the best learning machines ever created.” That quote from Dr. Patricia Kuh, co-director of the Institute for Learning & Brain Sciences at the University of Washington, has made the rounds in many parenting and life science magazines. The time has come for it to… Read More

Practical AI: On Natural Language Processing in Voice Commerce

We Made the AI 100 List for 2018

Today we were named to the AI 100 list from CB Insights, a ranking of the 100 most promising private artificial intelligence companies in the world. The top 100 companies were selected from a pool of over 1,000 applicants that are “redefining industries.” To determine the top 100, CB Insights… Read More

CB Insights - The AI 100 2018

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