Practical AI: Grasp the Tool You Need to Navigate Retail’s Sea Change

A lot has been written about the rate of change we are currently experiencing and its relationship to artificial intelligence. For some, the prospects are apocalyptic. Others think we’re a stone’s throw away from becoming gods. While I’m skeptical of both scenarios for the simple reason that humans have a… Read More

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest ecommerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk… Read More

Seattle's AmazonGo

Practical AI: On Color Synonym Mapping in E-Commerce

Rana el Kaliouby mentioned Amazon Alexa as she was rehearsing a speech about AI for an upcoming conference. This shouldn’t have been a big deal, but when her personal Alexa woke up and said: “Playing Selena Gomez” it quickly grew into a situation that broke her focus. After trying several… Read More

Color Mapping

4 Retail Trends in 2018

Sometimes change happens so slowly that you’re not aware of it until long after it happened. 2017 was not one of those years. Brands that have been household names for decades closed their doors or filed for bankruptcy at a time when pureplay ecommerce newcomers entered into the fray and… Read More

Retail trends in 2018, according to Kurt Heinemann of Reflektion

Practical AI: On Natural Language Processing in Voice Commerce

“Science indicates that babies’ brains are the best learning machines ever created.” That quote from Dr. Patricia Kuh, co-director of the Institute for Learning & Brain Sciences at the University of Washington, has made the rounds in many parenting and life science magazines. The time has come for it to… Read More

Practical AI: On Natural Language Processing in Voice Commerce

We Made the AI 100 List for 2018

Today we were named to the AI 100 list from CB Insights, a ranking of the 100 most promising private artificial intelligence companies in the world. The top 100 companies were selected from a pool of over 1,000 applicants that are “redefining industries.” To determine the top 100, CB Insights… Read More

CB Insights - The AI 100 2018

From Site to Email: Ecommerce Individualization Across Touchpoints

Amazon knows I like RXBARs, especially the chocolate coconut flavor. And at this point they have the data to know when my supply is running low. So what did they do? Of course they recommended those bars as well as a few other flavors to see if I’d bite, but… Read More

From Site to Email: Ecommerce Individualization across touchpoints

WSJ Calls Out Retail Emails, And It’s Only The Beginning

“Traditional retailers were once pioneers of using data,” began Suzanne Kapner of The Wall Street Journal, “to zero in on what customers want.” Her article, Retailers’ Emails Are Misfires for Many Holiday Shoppers, has sparked a much-needed conversation at the intersection of digital retail and email marketing. The piece places… Read More

Retail Emails

What is Practical AI?

Practical AI (Artificial Intelligence) is the valuable application of intelligence rendered by machines. Practiced AI is rooted in present-day use cases, and is separate from the futuristic promises and predictions of what artificial intelligence may be able to accomplish. The term artificial intelligence, coined in 1955 by Dartmouth math professor… Read More

Practical AI

Responsive Merchandising: The Power of Micro-Moments

On 1% of its flights, Southwest Airlines added a dose of humor to their flight safety announcements. One went something like: “Put the oxygen mask on yourself first, then on your child. If you’re traveling with more than one child, start with the one who has more potential or who… Read More

Responsive merchandiser

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