Beyond Bankruptcy: The Value in Physical Stores

The Wall Street Journal recently published a great article about bankrupt retail brands coming back online. I highly recommend the article and the graphic of the costs and higher profitability of ecommerce relative to stores. However, there’s one thing it doesn’t tackle and that is the challenge of an online-only… Read More

Mary Meeker Schools eCommerce

When Mary Meeker speaks everyone listens.  If you haven’t already reviewed her presentation you should (available here).  Three things stood out to me that retailers and particularly eCommerce teams should focus on. 1. Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing This applies to many areas but for… Read More

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The eCommerce Impact of Google’s AI-First Future

At the recent Google I/O event, the company shared details about its “AI first” future. These announcements add further credence to the increased adoption and growing consumer impact of artificial intelligence. With Google and other heavy weights shining a spotlight on the business impact of AI, it’s time for retailers… Read More

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Reflektion Sees Dramatic Growth as Brands Turn to AI to Disrupt eCommerce

This morning we proudly announced that Reflektion has more than doubled the size of our customers base in Q1 of this year. Among those brands contributing to Reflektion’s dramatic growth are world-class eCommerce leaders Ann Taylor, Sur la Table and TOMS.… Read More

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Bridging the Gap Between Online and In-store Customer Engagement

This morning we proudly announced a strategic alliance with the leader in mobile-first retail transformation – Mad Mobile. Our alliance enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail. Retailers say they want to know their customers. But in truth, they don’t know… Read More

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Where do you stack up against the IR Top 100 online retailers?

Consumers say they want eCommerce experiences tailored to their preferences. But are the Top 100 online retailers able to deliver? Internet Retailer’s recent 2017 Personalization Report Card explored whether today’s leading eCommerce players are making the grade when it comes to personalization. We’re going to break down the findings of… Read More

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Top Online Retailers Can’t Remember Shoppers or Unify Experiences

The Top 100 online retailers aren’t making the grade when it comes to digital personalization, according to Internet Retailer. Their exclusive report and our upcoming webinar explore the increasingly large gap between what is and what reasonably could be among the major players in eCommerce. Last week, we zoomed in… Read More

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Site Search Savvy Lagging Among Top 100 Retailers

Last week we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations and what the Top 100 Online Retailers are doing to respond. The report revealed that retailers have a long way to go if they are going to deliver on their promise… Read More

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Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

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Apple versus Amazon; Choose Wisely

There is a fork in the road ahead for many brands’ digital stores; one road involves Amazon and and the other Apple. While brands’ use of voice search is still in its infancy, we need make clear a critical distinction which will inform your roadmap and set both your near… Read More

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