3 (Not So) Secret Habits of Digital Shoppers

We’ve all heard of the big three characteristics of the digital shopper: they’re increasingly mobile, hard to locate across devices, and impatient in finding what they want online. But there are three lesser discussed, but equally important characteristics that have more to do with people shop that are taking over… Read More

Overwhelming Choice and Technology

Consumers are not owls. We have a limited field of vision and can only take in so much at a time. When faced with overwhelming choice, we try to seek out a narrow band of what’s familiar. If we don’t find what we we’re looking for, we often shut down… Read More

Guide: 7 Brand New Ways to Revitalize Email

Our new guide, You’re Doing Email Wrong: 7 Ways to Get it Right for the Modern Day eCommerce Shopper, dispels the myth that email is dying. When comparing your year-over-year conversion rates and other KPIs from email, retailers can’t be blamed for having some legitimate concerns about its performance. Email delivered… Read More

Measuring Customer Intent Value

Knowing shopper (or customer) intent is an incredibly powerful tool. This insight allows you to reward the shopper with an intelligent discovery experience built around their specific interests. It also lets you convert shoppers into customers at a much higher rate. Compared to brick and mortar, it is much easier… Read More

Concierges and Garage Sales

A few days ago, a friend of mine asked me to go to a store with him while he picked up some running shoes. By any common measure, that store would have placed my friend and me in the same segment. We are the same age, we are both avid… Read More

Product Recommendations: Death to the Dumb!

Product recommendations should be about intelligent shopper merchandising. Instead, what I often see in digital commerce today, are very generic, overly broad product recommendations that seem to have much more in common with the limitations of brick and mortar stores than with the data rich and immediately responsive environment of… Read More

17 Tips for Personalizing Site Search

Here’s a fact every eCommerce marketer should know: There is no higher indicator of buying intent than a product search. A customer who uses site search isn’t just casually browsing. A customer who is searching is looking to buy. When it comes to the potential digital retail uses of site… Read More

Conversion Optimization Simplicity

Conversion Optimization is a term that many people use, but few define or even wrestle with. To many, it is a formula or secret to convert shoppers into buyers. In truth, there are two critical elements of Conversion Optimization: Getting the right product/content in front of the shopper Getting the… Read More

Winning Over Today’s Back to School Shoppers

For parents, the month of August is jam packed with last minute vacations, camp pick-ups, registration for fall sports, and of course back to school shopping. As a kid, I remember receiving my list in the mail about a month before school started, and promptly heading out with my Mom… Read More

Disjointed Shopper Experiences = Failure

Imagine for a second that you’re visiting a restaurant. Let’s make it your favorite restaurant. Got it? Now imagine everything is normal except for one really weird thing. Each time the server comes to your table it’s a different person. Someone who has never seen you before. Right off the… Read More

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