Knowing What Your Shoppers Want Before They Do

When most people visit a digital store, they are trying to either buy or shop. A buyer knows exactly what they want. They’ve already done their research and they’re ready to push the button and order that flat screen TV. All it takes is finding the best price and a… Read More

Individualization versus Personalization

Today’s eCommerce businesses are “challenging both themselves and their vendor partners to redefine personalization as individualization”, according to Forrester’s 2016 predictions report, The Omnichannel And Mobile Juggernaut. What is Individualization and how does it compare to Personalization? In short, Individualization is about targeting Individuals where Personalization is about targeting Segments.… Read More

Thank You for the Faster Sleigh

According to data published by NRF, 15% of Americans have not even started their holiday shopping and only 10% of the population is finished. Only 10% and Christmas is 9 days away! Are we all screwed? I don’t think so. And I’m glad I’m not alone. Thanksgiving is long gone,… Read More

Smartphones Finally Beat Tablets

Something finally happened on Black Friday 2015: For the first time in the US, the smartphone exceeded tablet’s percentage of online sales. It’s a sign that people are going beyond simply researching or looking up price comparisons from their phones. They are actually following through with purchases, often within the same… Read More

Help Wanted: 1 Million Personal Shoppers

Digital commerce is at a challenging point. Over the last few years, actual year over year percentage growth has decreased, according to the US Census Bureau*. We are now reaching a point where what was once seen as a benefit – endless aisles and order from your desk – is… Read More

Black Friday is a Mobile Commerce Holiday

This year, mobile traffic will likely exceed 50 percent of all eCommerce traffic during the holidays, and year over year revenue from mobile commerce will continue to grow by the double digits, according to IBM’s Holiday Benchmark Data. It’s important for retailers to realize that Black Friday is not exempt… Read More

RSR’s Report: Top 100 Retailers And Personalization

Everyone in retail seems to believe Personalization is a major priority. But how many have actually implemented a functional personalization strategy across their sites and devices? Shockingly, very few according to a recent study. View Report Card  RSR Research did an extensive analysis of 100 top retailers. Each were evaluated… Read More

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