Segmentation is the wrong tool for customer engagement!

Marketers need to be better at knowing when to use the right tool for the right job   For decades marketers have used segmentation as a smart way to target customers with the right value proposition. This made sense as the primary means of engaging customers a decade or more… Read More

The future definition of “Mobile Strategy” will be obsolete

It is time to eradicate “Mobile Strategy” from the digital marketer’s vocabulary. It can be replaced with two separate entries: “Smartphone Strategy” and “Tablet Strategy” Mobile Strategy mo·bile strat·e·gy noun Obsolete : Once used to describe a single plan centered around an arbitrary cluster of portable devices. Not all that… Read More

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