Questions to Ask a Prospective Personalization Vendor

It’s November – and that means hunkering down for the retail event of the year while simultaneously getting together a 2016 plan for your brand. Quite possibly, this may include evaluating personalization or optimization vendors — which is a difficult task. To help, here are a few questions to ask… Read More

The App Attack!

Many marketers have an “if you build it, they will come” philosophy about apps. Brands with a loyal user base in a different channel make the assumption that the same group will flock to their app. Retailers also somehow believe that relentless promotion of their app is worth prime real… Read More

Webinar Video: Individual Shopper Intent and eCommerce

After winning’s Digital Commerce Startup of the Year Award, a lot of folks in the industry are asking for a deeper perspective on the powerful difference in an Individualization based eCommerce Strategy as opposed to a Personalization approach. In a recent webinar, we partnered with Wpromote to explore how and… Read More

A Halloween Costume is About as Personal as it Gets

It’s interesting that the act of choosing a Halloween costume (an alter ego, creature or character) is one of the most personal decisions people make. This deeply individual decision is driven by trying to be cool, sexy, or unique, but also by expressing an inner desire like a hidden passion… Read More

What The Hell Is Individualization And Why Does It Matter?

For years marketers have talked about getting to know your customer. The discussions have come in many forms and there have been too many trees destroyed in printed white papers covering the topic. During that time, the term “personalization” became a much used and referenced element of knowing your customer… Read More

Why Quick Launches Are So Crucial

Having been in ecommerce for too many years, I have consistently seen vendor solutions take excessively long to deploy. It always baffled me, because by the time some of these solutions finally go live (from 6 months up to a year) business climates have changed, whole seasons of sales opportunities… Read More

We Won Start Up of the Year

This morning Reflektion was named’s Digital Commerce Startup of the Year. We were selected from a pool of more than 60 entrants by a panel of judges made up of venture capitalists, prominent retailers, industry analysts and board members. The core criteria for the judges were which company had… Read More

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