Lessons from Retail Peers: Integrating Brick and Mortar into the 1 to 1 Omni-channel Shopping Experience

“The only real mistake is the one from which we learn nothing.” – Henry Ford Why didn’t the Sears mygofer experiment succeed? If you read last week’s Wall Street Journal article about it, you may be left with the impression that mismanagement, poor execution, and failure to identify with shoppers… Read More

The Key to Mobile Success for the 2014 Holidays

In a Q&A with Kristina Knight from BizReport, our CMO Kurt Heinemann discussed what success for eCommerce will look like during the 2014 holidays and how it can be measured. Some of the questions addressed: – Which holiday metrics online retailers should be tracking – Factors that will drive online… Read More

Why Smartphones and Tablets Should be Separated

It’s easy to understand why people lump smartphones and tablets into the same strategy. But it’s not always as easy to understand why conversion rates are so much higher on smartphones than tablets. In an article published in CMO Magazine today, our CMO Kurt Heineman addresses this issue and shares… Read More

The Holiday Season and eCommerce

In a recent roundtable discussion on NBC’s Press:Here, our CEO Sean Moran was asked to share his insights into what the holiday season means for eCommerce. Here are some of the key points Sean raised: – What a longer buying season (starting at Halloween, rather than Thanksgiving) means to both… Read More

Overcoming the Smartphone Conversion Problem

  No one in eCommerce is immune to the challenges of smartphone conversion rates, which on average are only about ⅓ of desktops and tablets. In our talks with leaders in the industry, some common threads resound. Consumers are visiting eCommerce sites from their smartphones in growing numbers, increasing the… Read More

To Understand One-to-One Engagement, You Have to First Know What it Isn’t

It is great to hear so many marketers talking about one-to-one engagement. It is unquestionably the next wave in eCommerce. Engaging directly with each consumer online at the individual level is proving to yield double digit revenue lifts and conversion rate increases for those who are getting it right. As… Read More

From Wetsuits to Online Personalization: How O’Neill Keeps Pioneering

Since they opened the world’s first surf shop in 1952, O’Neill Clothing has always been a company of “firsts”. Founder Jack O’Neill was among the first to produce wetsuits, foam surfboards, and surfboard leashes. To people who follow the company, it is no surprise that they are one of the… Read More

A Clarion Call for Retailers to Deliver More to Digital Customers

As leaders in retail and technology, we must all do a better job of embracing and serving the digital consumer. This is especially true in eCommerce, where major changes continue to affect the space. I was reminded of this in the Shop.org keynote session featuring Kit Yarrow, Consumer Psychologist and… Read More

Segmentation is the wrong tool for customer engagement!

Marketers need to be better at knowing when to use the right tool for the right job   For decades marketers have used segmentation as a smart way to target customers with the right value proposition. This made sense as the primary means of engaging customers a decade or more… Read More

The future definition of “Mobile Strategy” will be obsolete

It is time to eradicate “Mobile Strategy” from the digital marketer’s vocabulary. It can be replaced with two separate entries: “Smartphone Strategy” and “Tablet Strategy” Mobile Strategy mo·bile strat·e·gy noun Obsolete : Once used to describe a single plan centered around an arbitrary cluster of portable devices. Not all that… Read More

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