Overall eCommerce grew in 2014, but a close look at the leaders suggest that results can be far better

The Census Bureau recently announced very positive retail sales numbers across the industry as the US economic recovery progresses. eCommerce sales continue to grow faster than stores. What we found at Reflektion this year is that leading retailers and brands focusing on the shifts in digital consumer behavior outperformed their… Read More

Lessons from Retail Peers: Integrating Brick and Mortar into the 1 to 1 Omni-channel Shopping Experience

“The only real mistake is the one from which we learn nothing.” – Henry Ford Why didn’t the Sears mygofer experiment succeed? If you read last week’s Wall Street Journal article about it, you may be left with the impression that mismanagement, poor execution, and failure to identify with shoppers… Read More

Lessons from Retail Peers: Integrating Brick and Mortar into the 1 to 1 Omni-channel Shopping Experience

“The only real mistake is the one from which we learn nothing.” -Henry Ford Why didn’t the Sears mygofer experiment succeed? If you read last week’s Wall Street Journal article about it, you may be left with the impression that mismanagement, poor execution, and failure to identify with shoppers are… Read More

The Key to Mobile Success for the 2014 Holidays

In a Q&A with Kristina Knight from BizReport, our CMO Kurt Heinemann discussed what success for eCommerce will look like during the 2014 holidays and how it can be measured. Some of the questions addressed: – Which holiday metrics online retailers should be tracking – Factors that will drive online… Read More

The Key to Mobile Success for the 2014 Holidays

In a Q&A with Kristina Knight from BizReport, our CMO Kurt Heinemann discussed what success for eCommerce will look like during the 2014 holidays and how it can be measured. Some of the questions addressed: Which holiday metrics online retailers should be tracking Factors that will drive online shopping This… Read More

Why Smartphones and Tablets Should be Separated

It’s easy to understand why people lump smartphones and tablets into the same strategy. But it’s not always as easy to understand why conversion rates are so much higher on smartphones than tablets. In an article published in CMO Magazine today, our CMO Kurt Heineman addresses this issue and shares… Read More

Why Smartphones and Tablets Should be Separated

It’s easy to understand why people lump smartphones and tablets into the same strategy. But it’s not always as easy to understand why conversion rates are so much higher on smartphones than tablets. In an article published in CMO Magazine today, our CMO Kurt Heineman addresses this issue and shares… Read More

The Holiday Season and eCommerce

In a recent roundtable discussion on NBC’s Press:Here, our CEO Sean Moran was asked to share his insights into what the holiday season means for eCommerce. Here are some of the key points Sean raised: – What a longer buying season (starting at Halloween, rather than Thanksgiving) means to both… Read More

The Holiday Season and eCommerce

In a recent roundtable discussion on NBC’s Press:Here, our CEO Sean Moran was asked to share his insights into what the holiday season means for eCommerce. Here are some of the key points Sean raised: What a longer buying season (starting at Halloween, rather than Thanksgiving) means to both consumers… Read More

Overcoming the Smartphone Conversion Problem

  No one in eCommerce is immune to the challenges of smartphone conversion rates, which on average are only about ⅓ of desktops and tablets. In our talks with leaders in the industry, some common threads resound. Consumers are visiting eCommerce sites from their smartphones in growing numbers, increasing the… Read More

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