Conversion Optimization Simplicity

Conversion Optimization is a term that many people use, but few define or even wrestle with. To many, it is a formula or secret to convert shoppers into buyers. In truth, there are two critical elements of Conversion Optimization: Getting the right product/content in front of the shopper Getting the… Read More

Winning Over Today’s Back to School Shoppers

For parents, the month of August is jam packed with last minute vacations, camp pick-ups, registration for fall sports, and of course back to school shopping. As a kid, I remember receiving my list in the mail about a month before school started, and promptly heading out with my Mom… Read More

Disjointed Shopper Experiences = Failure

Imagine for a second that you’re visiting a restaurant. Let’s make it your favorite restaurant. Got it? Now imagine everything is normal except for one really weird thing. Each time the server comes to your table it’s a different person. Someone who has never seen you before. Right off the… Read More

Segmented Email: It’s Not Personalization!

I received an amusing and frustrating email from an analyst firm promoting a report on personalized email. Seeing as how Reflektion recently launched our 1 to 1 Personalized email solution, I had to open it and try to capture some of the insight provided by the analyst report. To my… Read More

5 Lessons on Prime Day and Personalization

Like everybody else, I’ve been seeing a lot of buzz around prime day. For several weeks, the commercial with the dancing box man has been promising me “better than Black Friday” deals and amazing perks for Prime members. And since I’m currently in the market for a new color printer,… Read More

The Personalization Bubblegum is all Chewed Up

Personalization is a word that’s been chewed around quite a lot in our industry. Everyone seems to have ideas of what it should mean. And tech marketers are shameless about stretching out its definition to be sure it includes their own product or service. Everyone has blown so much hot… Read More

Digital Merchandising: 3 Ways to Get it Right

Have you mastered the art of digital merchandising on your eCommerce site? Digital merchandising is a crucial part of a successful eCommerce business. It’s the secret to engaging your shoppers and guiding them towards making a purchase. When it’s done intelligently, your shoppers are not only more likely to buy the goods… Read More

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