7 Reasons Why Personalization Doesn’t Work

Today’s customers expect timely and contextually relevant experiences. However, most organizations are still unable to deliver them. Despite significant personalization technology investments and the availability of more data sources than ever, companies are still falling short. Retailers must recognize their current personalization efforts are creating an ever-widening gap between them… Read More

RIP: Black Friday and Cyber Monday are Dead

Black Friday and Cyber Monday – the longstanding hallmarks of the holiday retail season – are dead. They’ve lost relevance among today’s shoppers. But fret not dear retailers, we’re not suggesting people aren’t shopping during the holidays. In fact, the NRF has forecasted a 3.6% increase in holiday sales this year to… Read More

Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

Unifying the Customer Experience with Data-driven Personalization

This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll… Read More

‘Tis the Season for Holiday Planning (and Spending)

With Halloween behind us, our focus can officially shift to the holiday gift giving (and buying) season. The National Retail Federation expects total retail sales in November and December to increase 3.6 percent to $655.8 billion. The online sales portion is forecast to increase nearly 10 percent over last year… Read More

Can Individualized Content Save Email Marketing?

Email marketing is one of the most powerful weapons in the modern marketer’s arsenal, but the key to success goes beyond a well crafted subject line. Legacy email marketing tactics have created a vicious cycle for email marketers – one that finds brands continually chasing poorly performing email campaigns with an… Read More

Personalization Results So Good, It’s Scary

The Halloween season may be a spooky and scary time of year for Americans, but for the retail and ecommerce industries, it’s deadly serious business. Halloween 2016 is predicted to be the most profitable yet. According to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics,… Read More

Artificial Intelligence – The New Merchandising Frontier

Late last week, Reflektion founder and CTO, Amar Chokhawala, was featured on Forbes.com in an article he authored titled, “The Rise of the Super (Smart) Merchandiser.” The full article can be viewed here. The article explores the increased popularity of artificial intelligence (AI) and machine learning and the opportunities they… Read More

Should Retailer’s Worry About Voice Search?

Mobile has changed a lot of things, how people talk to their friends, take pictures, shop, check email, set a schedule, and more recently, how they search. We all know people who “google” things at the drop of a hat (we might even be that person). And along with the… Read More

1 to 1 vs. Wisdom of the Crowd

In July’s edition of Innovative Retail Technology, Matt Pillar tackles the difficult question of what is personalization. The definition has become so broad that what we typically think it means is much different than how it is implemented. The article is built around an interview with Jeff Milbourn from Marmot… Read More

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