Why Context Matters for Marketers

A recent Forrester report on “The Power of Customer Context” suggests that when every retailer plans their marketing activities the same way (message, segment, deploy, measure), it’s difficult to develop a true competitive advantage. So what can retailers do to be competitive? Instead of being locked into a generic cycle… Read More

The Individual Shopper is Finally Taking Center Stage

In a recent eConsultancy survey, retailers were asked to name the single most exciting opportunity for their organizations in 2016. It turns out that the top two are “optimising the customer experience” and “data-driven marketing that focuses on the individual”. Both these priorities are about the customer and in many… Read More

Integrated Partnership Program Official Launch

Today Reflektion officially announced the launch of our Integrated Partnership program. We’ve teamed up with the some of the best in eCommerce to give easier and faster access to Individualization for thousands of retail brands. Our tech partners include leading eCommerce platforms Magento, Demandware, Netsuite, and Mozu. With two partner… Read More

Where are Retailers Placing Product Recommendations?

Retailers are being more creative in where they place product recommendations on their sites. For example, recommendations on Category and pop-up “Add to Cart” confirmation pages, are creeping up in usage as retailers look for new opportunities to merchandise to their shoppers. We shopped 120 randomly selected IR 500 eCommerce… Read More

Is Your App Actually Used?

A recent study found that usage of most apps rapidly declines with time. 77% of consumers will stop using your app after 72 hours. It get’s worse. After 1 month, 90% of users will not touch your app. And after three months, 95%. As retailers consider an app strategy, they… Read More

eCommerce Touch Payments: Are There Drawbacks?

We can all relate to the frustrations eCommerce shoppers have when trying to purchase something on a mobile site. It’s easy to see first hand why complications with the checkout process remains a significant reason for mobile cart abandonment, which is upwards of 97%. While holding their phones in their… Read More

Reflektion Closes $18 Million In Funding

Today we are proud to announce Reflektion has raised $18 Million with Battery Ventures leading the round, plus participation from Hasso Plattner and Intel Capital. We’re very excited with this stable of strong investors and their firm vote of confidence. These investors share our vision of a new era of… Read More

Reflektion is at eTail West in Palm Desert

We’re looking forward to seeing you in Palm Desert for eTail West. Stop by, say hello, and grab some Godiva chocolates at Reflektion’s booth (#713). A couple of highlights we’re looking forward to: La Jolla Group’s CEO Daniel Neukomm provides intel on how O’Neill Clothing and Metal Mulisha have been… Read More

Webinar Instant View: Personalization Among Top 100 Retailers

If you missed our webinar with RSR on Personalization winners and losers, no sweat. We recorded it and now’s your chance to tune in. Analysts Steve Rowan and Nikki Baird had some pretty significant things to say about the industry and offered up relevant suggestions on how to create a… Read More

Personalization Winners and Losers: Join Us Live

RSR Research published a very surprising report analyzing Personalization among the top 100 retailers (based largely on the IR100). On Wednesday February 3rd, 2016, join RSR as they present the results, “Top 100 Retailers Personalization Report: Failures and Successes”. The analysts will reveal key findings from the research, answer questions… Read More

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