Share the Love with Customers this Valentine’s Day

For many retailers, Valentine’s Day is a critical holiday and a springboard for new year profits. Valentine’s Day sales reached an all-time high of $19.7 billion in 2016, per the National Retail Federation, and are predicted to dip only slightly this year to $18.2 billion. With over 25% of Valentine’s… Read More

Introducing the Reflektion Partner Data Network

Today, Reflektion proudly announced the creation and launch of the Reflektion Partner Data Network. This network of strategic data partners unites Reflektion’s hyper-relevant platform with data from leading technology and ecommerce companies. The data integrations formed through these partnerships will unleash a wave of new features and innovations for retailers… Read More

Voice Search: You Aren’t Ready

It’s no secret voice search is quickly weaving itself into the very fabric of mainstream consumer engagement. Device integration and consumer adoption have surged and show no signs of slowing. Alexa emerged as the media darling of CES 2017, and similar voice assistants (Google Assistant, Siri, Cortana, etc.) are driving… Read More

The Short Shelf Life of Insight

Ecommerce brands have a limited amount of time to convince consumers to buy before they move on. They have an even shorter window of time to generate actionable insights based on the preferences and intent of each customer. Any misstep in the insights gleaned or customer experience created can result… Read More

5 Ecommerce Marketing Predictions for 2017

With the passing of each year comes change. The new year brings with it new trends, behaviors technologies and consumer demands. But most importantly it brings new opportunities. In the face of this change, retailers and ecommerce professionals are challenged not only with staying one step ahead of their competitors,… Read More

It’s Time for Customer-First Commerce

The retail world has been referencing “omni-channel” for quite some time. While it was intended to reference a customer-centric strategy across a retailer’s integrated sales channels, in practice, “omni-channel” today is really more retailer- vs. customer-focused. It refers more to web and store integrations to standardize pricing and promotions of… Read More

7 Reasons Why Personalization Doesn’t Work

Today’s customers expect timely and contextually relevant experiences. However, most organizations are still unable to deliver them. Despite significant personalization technology investments and the availability of more data sources than ever, companies are still falling short. Retailers must recognize their current personalization efforts are creating an ever-widening gap between them… Read More

RIP: Black Friday and Cyber Monday are Dead

Black Friday and Cyber Monday – the longstanding hallmarks of the holiday retail season – are dead. They’ve lost relevance among today’s shoppers. But fret not dear retailers, we’re not suggesting people aren’t shopping during the holidays. In fact, the NRF has forecasted a 3.6% increase in holiday sales this year to… Read More

Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

Unifying the Customer Experience with Data-driven Personalization

This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll… Read More

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