Thank You for the Faster Sleigh

According to data published by NRF, 15% of Americans have not even started their holiday shopping and only 10% of the population is finished. Only 10% and Christmas is 9 days away! Are we all screwed? I don’t think so. And I’m glad I’m not alone. Thanksgiving is long gone,… Read More

Smartphones Finally Beat Tablets

Something finally happened on Black Friday 2015: For the first time in the US, the smartphone exceeded tablet’s percentage of online sales. It’s a sign that people are going beyond simply researching or looking up price comparisons from their phones. They are actually following through with purchases, often within the same… Read More

Help Wanted: 1 Million Personal Shoppers

Digital commerce is at a challenging point. Over the last few years, actual year over year percentage growth has decreased, according to the US Census Bureau*. We are now reaching a point where what was once seen as a benefit – endless aisles and order from your desk – is… Read More

Black Friday is a Mobile Commerce Holiday

This year, mobile traffic will likely exceed 50 percent of all eCommerce traffic during the holidays, and year over year revenue from mobile commerce will continue to grow by the double digits, according to IBM’s Holiday Benchmark Data. It’s important for retailers to realize that Black Friday is not exempt… Read More

RSR’s Report: Top 100 Retailers And Personalization

Everyone in retail seems to believe Personalization is a major priority. But how many have actually implemented a functional personalization strategy across their sites and devices? Shockingly, very few according to a recent study. View Report Card RSR Research did an extensive analysis of 100 top retailers. Each were evaluated… Read More

Questions to Ask a Prospective Personalization Vendor

It’s November – and that means hunkering down for the retail event of the year while simultaneously getting together a 2016 plan for your brand. Quite possibly, this may include evaluating personalization or optimization vendors — which is a difficult task. To help, here are a few questions to ask… Read More

The App Attack!

Many marketers have an “if you build it, they will come” philosophy about apps. Brands with a loyal user base in a different channel make the assumption that the same group will flock to their app. Retailers also somehow believe that relentless promotion of their app is worth prime real… Read More

Webinar Video: Individual Shopper Intent and eCommerce

After winning Shop.org’s Digital Commerce Startup of the Year Award, a lot of folks in the industry are asking for a deeper perspective on the powerful difference in an Individualization based eCommerce Strategy as opposed to a Personalization approach. In a recent webinar, we partnered with Wpromote to explore how and… Read More

A Halloween Costume is About as Personal as it Gets

It’s interesting that the act of choosing a Halloween costume (an alter ego, creature or character) is one of the most personal decisions people make. This deeply individual decision is driven by trying to be cool, sexy, or unique, but also by expressing an inner desire like a hidden passion… Read More

What The Hell Is Individualization And Why Does It Matter?

For years marketers have talked about getting to know your customer. The discussions have come in many forms and there have been too many trees destroyed in printed white papers covering the topic. During that time, the term “personalization” became a much used and referenced element of knowing your customer… Read More

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