Being Customer Centric

We are now in the era of the customer. The control around product development, customer access to information and customer engagement has gone from the brands to the hands of the customers. In short, this means that the customers share their product reviews with the world, have access to competitive… Read More

What Luxury Retail Knows that All Retailers Need to Learn

One thing that luxury and high end fashion brands has always done well is to engage each shopper individually and understand their unique tastes and preferences. Great associates at those brands know what new merchandise certain shoppers might covet by understanding and observing their previous shopping behaviors. What those associates… Read More

Beyond Bankruptcy: The Value in Physical Stores

The Wall Street Journal recently published a great article about bankrupt retail brands coming back online. I highly recommend the article and the graphic of the costs and higher profitability of ecommerce relative to stores. However, there’s one thing it doesn’t tackle and that is the challenge of an online-only… Read More

Mary Meeker Schools eCommerce

When Mary Meeker speaks everyone listens.  If you haven’t already reviewed her presentation you should (available here).  Three things stood out to me that retailers and particularly eCommerce teams should focus on. 1. Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing This applies to many areas but for… Read More

The eCommerce Impact of Google’s AI-First Future

At this year’s Google I/O event, the company shared details about its “AI first” future. These announcements add further credence to the increased adoption and growing consumer impact of artificial intelligence. With Google and other heavyweights shining a spotlight on the business impact of AI, it’s time for eCommerce retailers… Read More

Bridging the Gap Between Online and In-store Customer Engagement

This morning we proudly announced a strategic alliance with the leader in mobile-first retail transformation – Mad Mobile. Our alliance enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail. Retailers say they want to know their customers. But in truth, they don’t know… Read More

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