Reflektion Closes $18 Million In Funding

Today we are proud to announce Reflektion has raised $18 Million with Battery Ventures leading the round, plus participation from Hasso Plattner and Intel Capital. We’re very excited with this stable of strong investors and their firm vote of confidence. These investors share our vision of a new era of… Read More

Reflektion is at eTail West in Palm Desert

We’re looking forward to seeing you in Palm Desert for eTail West. Stop by, say hello, and grab some Godiva chocolates at Reflektion’s booth (#713). A couple of highlights we’re looking forward to: La Jolla Group’s CEO Daniel Neukomm provides intel on how O’Neill Clothing and Metal Mulisha have been… Read More

Webinar Instant View: Personalization Among Top 100 Retailers

If you missed our webinar with RSR on Personalization winners and losers, no sweat. We recorded it and now’s your chance to tune in. Analysts Steve Rowan and Nikki Baird had some pretty significant things to say about the industry and offered up relevant suggestions on how to create a… Read More

Personalization Winners and Losers: Join Us Live

RSR Research published a very surprising report analyzing Personalization among the top 100 retailers (based largely on the IR100). On Wednesday February 3rd, 2016, join RSR as they present the results, “Top 100 Retailers Personalization Report: Failures and Successes”. The analysts will reveal key findings from the research, answer questions… Read More

Everything You Need To Know About Site Search

We sat down with Reflektion’s Customer Success Team to discuss everything we ever wanted to know about site search (but were too afraid to ask). The Q&A is an interesting look into this often overlooked aspect of a digital store. 1) eConsultancy says users of site search are more likely… Read More

Six Things Not to Miss at NRF’s Big Show

All of us in the industry are going to have a lot to talk about this year at NRF’s Big Show. 2016 is an important year for retail. While an optimist would say the same at the beginning of just about any year, we’re seeing a lot of changes right… Read More

Knowing What Your Shoppers Want Before They Do

When most people visit a digital store, they are trying to either buy or shop. A buyer knows exactly what they want. They’ve already done their research and they’re ready to push the button and order that flat screen TV. All it takes is finding the best price and a… Read More

Individualization versus Personalization

Today’s eCommerce businesses are “challenging both themselves and their vendor partners to redefine personalization as individualization”, according to Forrester’s 2016 predictions report, The Omnichannel And Mobile Juggernaut. What is Individualization and how does it compare to Personalization? In short, Individualization is about targeting Individuals where Personalization is about targeting Segments.… Read More

Thank You for the Faster Sleigh

According to data published by NRF, 15% of Americans have not even started their holiday shopping and only 10% of the population is finished. Only 10% and Christmas is 9 days away! Are we all screwed? I don’t think so. And I’m glad I’m not alone. Thanksgiving is long gone,… Read More

Smartphones Finally Beat Tablets

Something finally happened on Black Friday 2015: For the first time in the US, the smartphone exceeded tablet’s percentage of online sales. It’s a sign that people are going beyond simply researching or looking up price comparisons from their phones. They are actually following through with purchases, often within the same… Read More

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