Infographic: Turning Site Search into a Personal Shopper

It’s time to rethink that little box on your site. You know, site search, the tool your customers use to find your products? Companies like Uniqlo, Converse and Disney are seeing big results after converting that small box into a powerful merchandising tool that’s akin to a digital personal shopper.… Read More

Webinar: The Competitive Advantages Personalization 2.0 Brings to Retail eCommerce

On Tuesday, April 28th at 1PM EST, Brendan Witcher from Forrester will join us in co-hosting a webinar in which he’ll share insights on how Personalization is dramatically evolving. He is currently working on the subject of “Personalization 2.0″ and we’re looking forward to this opportunity to hear more from him… Read More

What Do Products and Content Have in Common?

Here’s a statistic every online retailer should know by heart: “71% of prospective online buyers rely on product information and content when they are considering a purchase.” As Forrester points out, the content that consumers turn to during the exploration and decision making phases extend well beyond the product details… Read More

Retail Touchpoints: Retailers and Shoppers are Embracing Personalization

In a recent Retail TouchPoints article, Glenn Taylor takes us through some great examples of intelligent applications of personalization from some leading brands. He notes that the preference towards Personalization is not limited to just retailers. Shoppers like it to. Citing an Adobe Retail Personalization Survey, Taylor points out that… Read More

Is anyone out there reading your brand’s emails?

According to a great article in eMarketer, high frequency and irrelevancy are among the top reasons why readers are flagging emails as spam. In a way, it’s what you would expect after years of the batch and blast email programs that we all receive – and many of us are… Read More

Ultimate Guide to Modernizing eCommerce Personalization

In a Q&A on the NRF Blog, Walgreens CMO Sona Chawla shared her vision that “Personalization will finally happen in a scaled way across every touchpoint.” Her idea, which the article labels as “Personalization 2.0 (or 3.0?)”, is one that is shared among many leading retail executives and analysts. So what is the difference… Read More

Three Search Metrics every eCommerce Marketer Should be Tracking

Why is it that digital retailers always seem to overlook the value of their site’s search functionality? In the brick-and-mortar retail world, it’s well known that a customer who asks for help finding an item is much more likely to make a purchase. The same is true in eCommerce, with… Read More

5 Ways “Individualization” will Change Retail eCommerce in 2015 and Beyond

The first generation of “Personalization” was a groundbreaking idea in eCommerce. It worked by identifying demographic commonalities among digital shoppers, bucketing them into segments, and targeting each with the content demonstrated by A/B tests to perform the best per group. In an industry that suffers from notoriously low margins, it… Read More

Looking forward to seeing you at eTail West in Palm Desert

If you’re heading to eTail West, we’ll see you there. There has been a lot of momentum – and changes – in the industry since Reflektion attended last year. I’m looking forward to hearing Bobby Lyons from Walgreens speak about the shift to Search Experience Optimization, How Zappos is making… Read More

Super Bowl Ad Shows how Segmentation is “sorta you”

The esurance “sorta you” campaign during the Super Bowl did a fabulous job of capturing just how bad marketing segmentation can be. Three ads show different examples of how incredibly offensive (and hilarious) it can be for individuals when they are thrown into overly broad buckets that are “sorta” designed… Read More

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