Is anyone out there reading your brand’s emails?

According to a great article in eMarketer, high frequency and irrelevancy are among the top reasons why readers are flagging emails as spam. In a way, it’s what you would expect after years of the batch and blast email programs that we all receive – and many of us are… Read More

Ultimate Guide to Modernizing eCommerce Personalization

In a Q&A on the NRF Blog, Walgreens CMO Sona Chawla shared her vision that “Personalization will finally happen in a scaled way across every touchpoint.” Her idea, which the article labels as “Personalization 2.0 (or 3.0?)”, is one that is shared among many leading retail executives and analysts. So what is the difference… Read More

Three Search Metrics every eCommerce Marketer Should be Tracking

Why is it that digital retailers always seem to overlook the value of their site’s search functionality? In the brick-and-mortar retail world, it’s well known that a customer who asks for help finding an item is much more likely to make a purchase. The same is true in eCommerce, with… Read More

5 Ways “Individualization” will Change Retail eCommerce in 2015 and Beyond

The first generation of “Personalization” was a groundbreaking idea in eCommerce. It worked by identifying demographic commonalities among digital shoppers, bucketing them into segments, and targeting each with the content demonstrated by A/B tests to perform the best per group. In an industry that suffers from notoriously low margins, it… Read More

Looking forward to seeing you at eTail West in Palm Desert

If you’re heading to eTail West, we’ll see you there. There has been a lot of momentum – and changes – in the industry since Reflektion attended last year. I’m looking forward to hearing Bobby Lyons from Walgreens speak about the shift to Search Experience Optimization, How Zappos is making… Read More

Super Bowl Ad Shows how Segmentation is “sorta you”

The esurance “sorta you” campaign during the Super Bowl did a fabulous job of capturing just how bad marketing segmentation can be. Three ads show different examples of how incredibly offensive (and hilarious) it can be for individuals when they are thrown into overly broad buckets that are “sorta” designed… Read More

The high value customer or the unidentified anonymous user?

Behind door number one is a high-value customer. Behind door number two are ten anonymous visitors to your site who you know nothing about. Which room holds more opportunity? Which is more deserving of your attention, resources, and marketing budget? As an eCommerce marketer, should you dedicate your resources towards… Read More

Overall eCommerce grew in 2014, but a close look at the leaders suggest that results can be far better

The Census Bureau recently announced very positive retail sales numbers across the industry as the US economic recovery progresses. eCommerce sales continue to grow faster than stores. What we found at Reflektion this year is that leading retailers and brands focusing on the shifts in digital consumer behavior outperformed their… Read More

Lessons from Retail Peers: Integrating Brick and Mortar into the 1 to 1 Omni-channel Shopping Experience

“The only real mistake is the one from which we learn nothing.” – Henry Ford Why didn’t the Sears mygofer experiment succeed? If you read last week’s Wall Street Journal article about it, you may be left with the impression that mismanagement, poor execution, and failure to identify with shoppers… Read More

The Key to Mobile Success for the 2014 Holidays

In a Q&A with Kristina Knight from BizReport, our CMO Kurt Heinemann discussed what success for eCommerce will look like during the 2014 holidays and how it can be measured. Some of the questions addressed: – Which holiday metrics online retailers should be tracking – Factors that will drive online… Read More

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