We Made the AI 100 List for 2018

Today we were named to the AI 100 list from CB Insights, a ranking of the 100 most promising private artificial intelligence companies in the world. The top 100 companies were selected from a pool of over 1,000 applicants that are “redefining industries.” To determine the top 100, CB Insights… Read More

From Site to Email: Ecommerce Individualization Across Touchpoints

Amazon knows I like RXBARs, especially the chocolate coconut flavor. And at this point they have the data to know when my supply is running low. So what did they do? Of course they recommended those bars as well as a few other flavors to see if I’d bite, but… Read More

From Site to Email: Ecommerce Individualization across touchpoints

WSJ Calls Out Retail Emails, And It’s Only The Beginning

“Traditional retailers were once pioneers of using data,” began Suzanne Kapner of The Wall Street Journal, “to zero in on what customers want.” Her article, Retailers’ Emails Are Misfires for Many Holiday Shoppers, has sparked a much-needed conversation at the intersection of digital retail and email marketing. The piece places… Read More

Retail Emails

What is Practical AI?

Practical AI (Artificial Intelligence) is the valuable application of intelligence rendered by machines. Practiced AI is rooted in present-day use cases, and is separate from the futuristic promises and predictions of what artificial intelligence may be able to accomplish. The term artificial intelligence, coined in 1955 by Dartmouth math professor… Read More

Practical AI

Responsive Merchandising: The Power of Micro-Moments

On 1% of its flights, Southwest Airlines added a dose of humor to their flight safety announcements. One went something like: “Put the oxygen mask on yourself first, then on your child. If you’re traveling with more than one child, start with the one who has more potential or who… Read More

Responsive merchandiser

Lessons For Retailers From Forrester’s CXSF 2017

“Human + Machine” was the theme for this year’s CXSF 2017, held October 19-20 in San Francisco. In addition to Forrester’s leading analysts on artificial intelligence and the customer experience, the event also featured a wide-range of speakers, from the founder of Slack and the CTO of Pinterest to eBay’s… Read More

Artificial intelligence in the retail sector

Responsive Merchandising: The Future of Retail

The latest retail industry reports can confirm all of our confirmation biases. Depending on what source we’re reading, the state of retail can appear either on the verge of complete collapse (Toys“R”Us!?) or ready to embark on one of its most exciting chapters. This isn’t a matter of fake news… Read More

Responsive merchandising

What is Responsive Merchandising?

Let’s say you’re an associate in a retail store. Your brand specializes in athletic dress pants called the Code Khakis. They’re stylish, slimfit, and with a bit of Elastane to feel as comfortable when you sit as when you stand. You just straightened up the rack, and turn to see… Read More

Responsive merchandising

Why Voice Commerce Will Soon Go Mainstream

“Voice is the technology of the day.” That’s how Laura Heller put it in her recap of Shop.org’s conference last week. And she’s right. Voice-enabled search doesn’t generate the same “wow” factor as stories about drones delivering packages to your door, but that’s only because many of us have already… Read More

Why Voice Commerce Will Soon Go Mainstream

On-Site Search: The SEO We’re Forgetting

It’s like finding your wallet in plain sight on the counter after an hour of turning your house upside down in a desperate search to find it. Yes, your visitors may be telling you exactly what they want—and doing so directly on your site—but you’re too busy searching in faraway… Read More

On-Site Search: The SEO We're Forgetting

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