Stuck Between a Rock and an Inbox. Maybe Not…

Email has historically been a marketing marvel for ecommerce. It is the most efficient revenue driver and can extend merchandising off site to the inbox. Unfortunately, a few years ago everyone started running the same email marketing playbook and now consumers are being bombarded with retailer emails. As a result… Read More

eTail West: Personalization, AI and Rain

We’re back from a fun and very busy eTail West. Lots of great conversations, presentations and surprisingly… rain. Looking back, a few key themes emerged as top of mind for today’s retail and eCommerce teams. Here are 3 of our key takeaways from eTail West: Personalization is still a top… Read More

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We Need to Talk About Your Mobile Strategy

At some point we allowed ourselves to become OK with responsive design as a mobile strategy. In truth, responsive design isn’t a real mobile strategy – it’s a placebo that doesn’t address the underlying problem. Responsive design is a desktop centric-approach that allows you to save time, money and energy… Read More

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The Future of Site Search has Arrived

Site search is grossly underutilized by eCommerce shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerce site searches to end in failure. That ends today. We’re excited to share that Reflektion has announced three powerful additions to our full and… Read More

The Future of Site Search has Arrived

Share the Love with Customers this Valentine’s Day

For many retailers, Valentine’s Day is a critical holiday and a springboard for new year profits. Valentine’s Day sales reached an all-time high of $19.7 billion in 2016, per the National Retail Federation, and are predicted to dip only slightly this year to $18.2 billion. With over 25% of Valentine’s… Read More

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Introducing the Reflektion Partner Data Network

Today, Reflektion proudly announced the creation and launch of the Reflektion Partner Data Network. This network of strategic data partners unites Reflektion’s hyper-relevant platform with data from leading technology and ecommerce companies. The data integrations formed through these partnerships will unleash a wave of new features and innovations for retailers… Read More

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Voice Search: You Aren’t Ready

It’s no secret voice search is quickly weaving itself into the very fabric of mainstream consumer engagement. Device integration and consumer adoption have surged and show no signs of slowing. Alexa emerged as the media darling of CES 2017, and similar voice assistants (Google Assistant, Siri, Cortana, etc.) are driving… Read More

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The Short Shelf Life of Insight

Ecommerce brands have a limited amount of time to convince consumers to buy before they move on. They have an even shorter window of time to generate actionable insights based on the preferences and intent of each customer. Any misstep in the insights gleaned or customer experience created can result… Read More

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5 Ecommerce Marketing Predictions for 2017

With the passing of each year comes change. The new year brings with it new trends, behaviors technologies and consumer demands. But most importantly it brings new opportunities. In the face of this change, retailers and ecommerce professionals are challenged not only with staying one step ahead of their competitors,… Read More

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It’s Time for Customer-First Commerce

The retail world has been referencing “omni-channel” for quite some time. While it was intended to reference a customer-centric strategy across a retailer’s integrated sales channels, in practice, “omni-channel” today is really more retailer- vs. customer-focused. It refers more to web and store integrations to standardize pricing and promotions of… Read More

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