TOMS Shoes: Creating the Seamless Customer Journey

We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI. One client we’re particularly proud to work with is TOMS Shoes. TOMS Shoes began in 2006 when Blake Mycoskie… Read More

What Retailers Can Learn From Marmot

Marmot is a hardcore brand with a reputation for pioneering. Heard of GORE-TEX®? Marmot was one of the first to ever use it in their products. Now forty years later, Marmot is as much an innovator as ever. When it came to Personalization for their eCommerce site, Marmot had high… Read More

A Halloween Costume is About as Personal as it Gets

It’s interesting that the act of choosing a Halloween costume (an alter ego, creature or character) is one of the most personal decisions people make. This deeply individual decision is driven by trying to be cool, sexy, or unique, but also by expressing an inner desire like a hidden passion… Read More

How Cafe Britt Nailed it with their eCommerce Personalization Strategy

Cafe Britt is a leading gourmet coffee and chocolates brand, with over 100 stores and an eCommerce business that’s generating impactful results. But their eCommerce business wasn’t always as successful as it is today. For a while, Cafe Britt didn’t feel like their site was connecting to shoppers nearly as… Read More

Overcoming the Smartphone Conversion Problem

  No one in eCommerce is immune to the challenges of smartphone conversion rates, which on average are only about ⅓ of desktops and tablets. In our talks with leaders in the industry, some common threads resound. Consumers are visiting eCommerce sites from their smartphones in growing numbers, increasing the… Read More

Overcoming the Smartphone Conversion Problem

No one in eCommerce is immune to the challenges of smartphone conversion rates, which on average are only about ⅓ of desktops and tablets.   In our talks with leaders in the industry, some common threads resound. Consumers are visiting eCommerce sites from their smartphones in growing numbers, increasing the… Read More

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