Shop.Org Names Reflektion Digital Start Up of The Year Finalist

All of us at Reflektion are very honored and excited that our company has been selected as one of three finalists for Shop.org’s Digital Commerce Startup of the Year. We were picked by a team of venture capitalists, retailers, and industry analysts. In their words: “The three finalists have the… Read More

Cafe Britt’s Head of eCommerce Talks Personalization

Sourav Sharma, head of eCommerce and online marketing at Cafe Britt recently spoke with 1to1 Media about how the coffee and chocolate retailer raised conversion by 18%. He explains how they solved the challenge of extending to its website the level of Personalization it provides to shoppers in nearly 100… Read More

5 Lessons on Prime Day and Personalization

Like everybody else, I’ve been seeing a lot of buzz around prime day. For several weeks, the commercial with the dancing box man has been promising me “better than Black Friday” deals and amazing perks for Prime members. And since I’m currently in the market for a new color printer,… Read More

Retail Touchpoints: Retailers and Shoppers are Embracing Personalization

In a recent Retail TouchPoints article, Glenn Taylor takes us through some great examples of intelligent applications of personalization from some leading brands. He notes that the preference towards Personalization is not limited to just retailers. Shoppers like it to. Citing an Adobe Retail Personalization Survey, Taylor points out that… Read More

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