Personalization Across Touchpoints

In a Q&A on the NRF Blog, Walgreens CMO Sona Chawla shared her vision that “Personalization will finally happen in a scaled way across every touchpoint.” Her idea, which the article labels as “Personalization 2.0 (or 3.0?)”, is one that is shared among many leading retail executives and analysts. So what is the difference… Read More

Lessons from Retail Peers: Integrating Brick and Mortar into the 1 to 1 Omni-channel Shopping Experience

“The only real mistake is the one from which we learn nothing.” -Henry Ford Why didn’t the Sears mygofer experiment succeed? If you read last week’s Wall Street Journal article about it, you may be left with the impression that mismanagement, poor execution, and failure to identify with shoppers are… Read More

The Holiday Season and eCommerce

In a recent roundtable discussion on NBC’s Press:Here, our CEO Sean Moran was asked to share his insights into what the holiday season means for eCommerce. Here are some of the key points Sean raised: What a longer buying season (starting at Halloween, rather than Thanksgiving) means to both consumers… Read More

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