Where do you stack up against the IR Top 100 online retailers?

Consumers say they want eCommerce experiences tailored to their preferences. But are the IR Top 100 online retailers able to deliver? Internet Retailer’s recent 2017 Personalization Report Card explored whether today’s leading eCommerce players are making the grade when it comes to personalization. We’re going to break down the findings… Read More

Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

Site Search is Failing Your Customers

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

It’s Time for Customer-First Commerce

The retail world has been referencing “omni-channel” for quite some time. While it was intended to reference a customer-centric strategy across a retailer’s integrated sales channels, in practice, “omni-channel” today is really more retailer- vs. customer-focused. It refers more to web and store integrations to standardize pricing and promotions of… Read More

7 Reasons Why Personalization Doesn’t Work

Today’s customers expect timely and contextually relevant experiences. However, most organizations are still unable to deliver them. Despite significant personalization technology investments and the availability of more data sources than ever, companies are still falling short. Retailers must recognize their current personalization efforts are creating an ever-widening gap between them… Read More

Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

Unifying the Customer Experience with Data-driven Personalization

This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll… Read More

‘Tis the Season for Holiday Planning (and Spending)

With Halloween behind us, our focus can officially shift to the holiday gift giving (and buying) season. The National Retail Federation expects total retail sales in November and December to increase 3.6 percent to $655.8 billion. The online sales portion is forecast to increase nearly 10 percent over last year… Read More

Can Individualized Content Save Email Marketing?

Email marketing is one of the most powerful weapons in the modern marketer’s arsenal, but the key to success goes beyond a well crafted subject line. Legacy email marketing tactics have created a vicious cycle for email marketers – one that finds brands continually chasing poorly performing email campaigns with an… Read More

Personalization Results So Good, It’s Scary

The Halloween season may be a spooky and scary time of year for Americans, but for the retail and ecommerce industries, it’s deadly serious business. Halloween 2016 is predicted to be the most profitable yet. According to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics,… Read More

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