Unifying the Customer Experience with Data-driven Personalization

This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll… Read More

‘Tis the Season for Holiday Planning (and Spending)

With Halloween behind us, our focus can officially shift to the holiday gift giving (and buying) season. The National Retail Federation expects total retail sales in November and December to increase 3.6 percent to $655.8 billion. The online sales portion is forecast to increase nearly 10 percent over last year… Read More

Can Individualized Content Save Email Marketing?

Email marketing is one of the most powerful weapons in the modern marketer’s arsenal, but the key to success goes beyond a well crafted subject line. Legacy email marketing tactics have created a vicious cycle for email marketers – one that finds brands continually chasing poorly performing email campaigns with an… Read More

Personalization Results So Good, It’s Scary

The Halloween season may be a spooky and scary time of year for Americans, but for the retail and ecommerce industries, it’s deadly serious business. Halloween 2016 is predicted to be the most profitable yet. According to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics,… Read More

Artificial Intelligence – The New Merchandising Frontier

Late last week, Reflektion founder and CTO, Amar Chokhawala, was featured on Forbes.com in an article he authored titled, “The Rise of the Super (Smart) Merchandiser.” The full article can be viewed here. The article explores the increased popularity of artificial intelligence (AI) and machine learning and the opportunities they… Read More

1 to 1 vs. Wisdom of the Crowd

In July’s edition of Innovative Retail Technology, Matt Pillar tackles the difficult question of what is personalization. The definition has become so broad that what we typically think it means is much different than how it is implemented. The article is built around an interview with Jeff Milbourn from Marmot… Read More

RSR’s Report: Top 100 Retailers And Personalization

Everyone in retail seems to believe Personalization is a major priority. But how many have actually implemented a functional personalization strategy across their sites and devices? Shockingly, very few according to a recent study. View Report Card  RSR Research did an extensive analysis of 100 top retailers. Each were evaluated… Read More

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