Reflektion Sees Dramatic Growth as Brands Turn to AI to Disrupt eCommerce

This morning we proudly announced that Reflektion has more than doubled the size of our customers base in Q1 of this year. Among those brands contributing to Reflektion’s dramatic growth are world-class eCommerce leaders Ann Taylor, Sur la Table and TOMS. Our momentum comes at a time when customer expectations… Read More

Bridging the Gap Between Online and In-store Customer Engagement

This morning we proudly announced a strategic alliance with the leader in mobile-first retail transformation – Mad Mobile. Our alliance enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail. Retailers say they want to know their customers. But in truth, they don’t know… Read More

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Where do you stack up against the IR Top 100 online retailers?

Consumers say they want eCommerce experiences tailored to their preferences. But are the Top 100 online retailers able to deliver? Internet Retailer’s recent 2017 Personalization Report Card explored whether today’s leading eCommerce players are making the grade when it comes to personalization. We’re going to break down the findings of… Read More

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Top Online Retailers Can’t Remember Shoppers or Unify Experiences

The Top 100 online retailers aren’t making the grade when it comes to digital personalization, according to Internet Retailer. Their exclusive report and our upcoming webinar explore the increasingly large gap between what is and what reasonably could be among the major players in eCommerce. Last week, we zoomed in… Read More

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Site Search Savvy Lagging Among Top 100 Retailers

Last week we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations and what the Top 100 Online Retailers are doing to respond. The report revealed that retailers have a long way to go if they are going to deliver on their promise… Read More

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Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

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Apple versus Amazon; Choose Wisely

There is a fork in the road ahead for many brands’ digital stores; one road involves Amazon and and the other Apple. While brands’ use of voice search is still in its infancy, we need make clear a critical distinction which will inform your roadmap and set both your near… Read More

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Site Search is Failing Your Customers

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

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Stuck Between a Rock and an Inbox. Maybe Not…

Email has historically been a marketing marvel for ecommerce. It is the most efficient revenue driver and can extend merchandising off site to the inbox. Unfortunately, a few years ago everyone started running the same email marketing playbook and now consumers are being bombarded with retailer emails. As a result… Read More

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eTail West: Personalization, AI and Rain

We’re back from a fun and very busy eTail West. Lots of great conversations, presentations and surprisingly… rain. Looking back, a few key themes emerged as top of mind for today’s retail and eCommerce teams. Here are 3 of our key takeaways from eTail West: Personalization is still a top… Read More

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