The SEO You’re Missing: Optimize Your Category Pages for Search

A Third of all Online Shoppers are Up for Grabs According to SEMrush’s data, 32% of leading ecommerce websites’ visitors come from organic search, meaning they searched for something using Google, or Bing, or Yahoo!, and the search results led them to an ecommerce site. A SimilarWeb report found the same basic… Read More

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest ecommerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk… Read More

What is Responsive Merchandising?

Let’s say you’re an associate in a retail store. Your brand specializes in athletic dress pants called the Code Khakis. They’re stylish, slimfit, and with a bit of Elastane to feel as comfortable when you sit as when you stand. You just straightened up the rack, and turn to see… Read More

Being Customer Centric

We are now in the era of the customer. The control around product development, customer access to information and customer engagement has gone from the brands to the hands of the customers. In short, this means that the customers share their product reviews with the world, have access to competitive… Read More

What Luxury Retail Knows that All Retailers Need to Learn

One thing that luxury and high end fashion brands has always done well is to engage each shopper individually and understand their unique tastes and preferences. Great associates at those brands know what new merchandise certain shoppers might covet by understanding and observing their previous shopping behaviors. What those associates… Read More

Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

Apple versus Amazon; Choose Wisely

There is a fork in the road ahead for many brands’ digital stores; one road involves Amazon and and the other Apple. While brands’ use of voice search is still in its infancy, we need make clear a critical distinction which will inform your roadmap and set both your near… Read More

Site Search is Failing Your Customers

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

Stuck Between a Rock and an Inbox. Maybe Not…

Email has historically been a marketing marvel for ecommerce. It is the most efficient revenue driver and can extend merchandising off site to the inbox. Unfortunately, a few years ago everyone started running the same email marketing playbook and now consumers are being bombarded with retailer emails. As a result… Read More

We Need to Talk About Your Mobile Strategy

At some point we allowed ourselves to become OK with responsive design as a mobile strategy. In truth, responsive design isn’t a real mobile strategy – it’s a placebo that doesn’t address the underlying problem. Responsive design is a desktop centric-approach that allows you to save time, money and energy… Read More

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