Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

Unifying the Customer Experience with Data-driven Personalization

This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll… Read More

‘Tis the Season for Holiday Planning (and Spending)

With Halloween behind us, our focus can officially shift to the holiday gift giving (and buying) season. The National Retail Federation expects total retail sales in November and December to increase 3.6 percent to $655.8 billion. The online sales portion is forecast to increase nearly 10 percent over last year… Read More

Can Individualized Content Save Email Marketing?

Email marketing is one of the most powerful weapons in the modern marketer’s arsenal, but the key to success goes beyond a well crafted subject line. Legacy email marketing tactics have created a vicious cycle for email marketers – one that finds brands continually chasing poorly performing email campaigns with an… Read More

Artificial Intelligence – The New Merchandising Frontier

Late last week, Reflektion founder and CTO, Amar Chokhawala, was featured on Forbes.com in an article he authored titled, “The Rise of the Super (Smart) Merchandiser.” The full article can be viewed here. The article explores the increased popularity of artificial intelligence (AI) and machine learning and the opportunities they… Read More

2016 eCommerce Site Search Playbook

Reflektion just published the 2016 eCommerce Site Search Playbook, a guide to making site search one of the most powerful elements on your site. PICK UP YOUR COPY HERE For a lot of retailers, site search is a set-it-and-forget-it tool that no one has touched in a long time. But… Read More

Why Context Matters for Marketers

A recent Forrester report on “The Power of Customer Context” suggests that when every retailer plans their marketing activities the same way (message, segment, deploy, measure), it’s difficult to develop a true competitive advantage. So what can retailers do to be competitive? Instead of being locked into a generic cycle… Read More

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