Is Your App Actually Used?

A recent study found that usage of most apps rapidly declines with time. 77% of consumers will stop using your app after 72 hours. It get’s worse. After 1 month, 90% of users will not touch your app. And after three months, 95%. As retailers consider an app strategy, they… Read More

Everything You Need To Know About Site Search

We sat down with Reflektion’s Customer Success Team to discuss everything we ever wanted to know about site search (but were too afraid to ask). The Q&A is an interesting look into this often overlooked aspect of a digital store. 1) eConsultancy says users of site search are more likely… Read More

Knowing What Your Shoppers Want Before They Do

When most people visit a digital store, they are trying to either buy or shop. A buyer knows exactly what they want. They’ve already done their research and they’re ready to push the button and order that flat screen TV. All it takes is finding the best price and a… Read More

Individualization versus Personalization

Today’s eCommerce businesses are “challenging both themselves and their vendor partners to redefine personalization as individualization”, according to Forrester’s 2016 predictions report, The Omnichannel And Mobile Juggernaut. What is Individualization and how does it compare to Personalization? In short, Individualization is about targeting Individuals where Personalization is about targeting Segments.… Read More

Help Wanted: 1 Million Personal Shoppers

Digital commerce is at a challenging point. Over the last few years, actual year over year percentage growth has decreased, according to the US Census Bureau*. We are now reaching a point where what was once seen as a benefit – endless aisles and order from your desk – is… Read More

Black Friday is a Mobile Commerce Holiday

This year, mobile traffic will likely exceed 50 percent of all eCommerce traffic during the holidays, and year over year revenue from mobile commerce will continue to grow by the double digits, according to IBM’s Holiday Benchmark Data. It’s important for retailers to realize that Black Friday is not exempt… Read More

Questions to Ask a Prospective Personalization Vendor

It’s November – and that means hunkering down for the retail event of the year while simultaneously getting together a 2016 plan for your brand. Quite possibly, this may include evaluating personalization or optimization vendors — which is a difficult task. To help, here are a few questions to ask… Read More

The App Attack!

Many marketers have an “if you build it, they will come” philosophy about apps. Brands with a loyal user base in a different channel make the assumption that the same group will flock to their app. Retailers also somehow believe that relentless promotion of their app is worth prime real… Read More

What The Hell Is Individualization And Why Does It Matter?

For years marketers have talked about getting to know your customer. The discussions have come in many forms and there have been too many trees destroyed in printed white papers covering the topic. During that time, the term “personalization” became a much used and referenced element of knowing your customer… Read More

Why Quick Launches Are So Crucial

Having been in ecommerce for too many years, I have consistently seen vendor solutions take excessively long to deploy. It always baffled me, because by the time some of these solutions finally go live (from 6 months up to a year) business climates have changed, whole seasons of sales opportunities… Read More

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