Responsive Merchandising: The Future of Retail

The latest retail industry reports can confirm all of our confirmation biases. Depending on what source we’re reading, the state of retail can appear either on the verge of complete collapse (Toys“R”Us!?) or ready to embark on one of its most exciting chapters. This isn’t a matter of fake news… Read More

What is Responsive Merchandising?

Let’s say you’re an associate in a retail store. Your brand specializes in athletic dress pants called the Code Khakis. They’re stylish, slimfit, and with a bit of Elastane to feel as comfortable when you sit as when you stand. You just straightened up the rack, and turn to see… Read More

Responsive merchandising

Why Voice Commerce Will Soon Go Mainstream

“Voice is the technology of the day.” That’s how Laura Heller put it in her recap of Shop.org’s conference last week. And she’s right. Voice-enabled search doesn’t generate the same “wow” factor as stories about drones delivering packages to your door, but that’s only because many of us have already… Read More

Why Voice Commerce Will Soon Go Mainstream

On-Site Search: The SEO We’re Forgetting

It’s like finding your wallet in plain sight on the counter after an hour of turning your house upside down in a desperate search to find it. Yes, your visitors may be telling you exactly what they want—and doing so directly on your site—but you’re too busy searching in faraway… Read More

On-Site Search: The SEO We're Forgetting

Being Customer Centric

We are now in the era of the customer. The control around product development, customer access to information and customer engagement has gone from the brands to the hands of the customers. In short this means that the customers share their product reviews with the world, have access to competitive… Read More

Being Customer Centric

What Luxury Retail Knows that All Retailers Need to Learn

One thing that luxury and high end fashion brands has always done well is to engage each shopper individually and understand their unique tastes and preferences. Great associates at those brands know what new merchandise certain shoppers might covet by understanding and observing their previous shopping behaviors. What those associates… Read More

What Luxury Retail Knows that All Retailers Need to Learn

Beyond Bankruptcy: The Value in Physical Stores

The Wall Street Journal recently published a great article about bankrupt retail brands coming back online. I highly recommend the article and the graphic of the costs and higher profitability of ecommerce relative to stores. However, there’s one thing it doesn’t tackle and that is the challenge of an online-only… Read More

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Mary Meeker Schools eCommerce

When Mary Meeker speaks everyone listens.  If you haven’t already reviewed her presentation you should (available here).  Three things stood out to me that retailers and particularly eCommerce teams should focus on. 1. Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing This applies to many areas but for… Read More

Mary Meeker

The eCommerce Impact of Google’s AI-First Future

At the recent Google I/O event, the company shared details about its “AI first” future. These announcements add further credence to the increased adoption and growing consumer impact of artificial intelligence. With Google and other heavy weights shining a spotlight on the business impact of AI, it’s time for eCommerce… Read More

The eCommerce Impact of Google's AI-First Future

Reflektion Sees Dramatic Growth as Brands Turn to AI to Disrupt eCommerce

This morning we proudly announced that Reflektion has more than doubled the size of our customers base in Q1 of this year. Among those brands contributing to Reflektion’s dramatic growth are world-class eCommerce leaders Ann Taylor, Sur la Table and TOMS.… Read More

Reflektion's Growth Includes World-Class eCommerce Leaders

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