Practical AI: Grasp the Tool You Need to Navigate Retail’s Sea Change

A lot has been written about the rate of change we are currently experiencing and its relationship to artificial intelligence. For some, the prospects are apocalyptic. Others think we’re a stone’s throw away from becoming gods. While I’m skeptical of both scenarios for the simple reason that humans have a… Read More

Practical AI: On Color Synonym Mapping in E-Commerce

Rana el Kaliouby mentioned Amazon Alexa as she was rehearsing a speech about AI for an upcoming conference. This shouldn’t have been a big deal, but when her personal Alexa woke up and said: “Playing Selena Gomez” it quickly grew into a situation that broke her focus. After trying several… Read More

4 Retail Trends in 2018

Sometimes change happens so slowly that you’re not aware of it until long after it happened. 2017 was not one of those years. Brands that have been household names for decades closed their doors or filed for bankruptcy at a time when pureplay ecommerce newcomers entered into the fray and… Read More

Practical AI: On Natural Language Processing in Voice Commerce

“Science indicates that babies’ brains are the best learning machines ever created.” That quote from Dr. Patricia Kuh, co-director of the Institute for Learning & Brain Sciences at the University of Washington, has made the rounds in many parenting and life science magazines. The time has come for it to… Read More

From Site to Email: Ecommerce Individualization Across Touchpoints

Amazon knows I like RXBARs, especially the chocolate coconut flavor. And at this point they have the data to know when my supply is running low. So what did they do? Of course they recommended those bars as well as a few other flavors to see if I’d bite, but… Read More

WSJ Calls Out Retail Emails, And It’s Only The Beginning

“Traditional retailers were once pioneers of using data,” began Suzanne Kapner of The Wall Street Journal, “to zero in on what customers want.” Her article, Retailers’ Emails Are Misfires for Many Holiday Shoppers, has sparked a much-needed conversation at the intersection of digital retail and email marketing. The piece places… Read More

What is Practical AI?

Practical AI (Artificial Intelligence) is the valuable application of intelligence rendered by machines. Practiced AI is rooted in present-day use cases, and is separate from the futuristic promises and predictions of what artificial intelligence may be able to accomplish. The term artificial intelligence, coined in 1955 by Dartmouth math professor… Read More

Responsive Merchandising: The Power of Micro-Moments

On 1% of its flights, Southwest Airlines added a dose of humor to their flight safety announcements. One went something like: “Put the oxygen mask on yourself first, then on your child. If you’re traveling with more than one child, start with the one who has more potential or who… Read More

Responsive Merchandising: The Future of Retail

The latest retail industry reports can confirm all of our confirmation biases. Depending on what source we’re reading, the state of retail can appear either on the verge of complete collapse (Toys“R”Us!?) or ready to embark on one of its most exciting chapters. This isn’t a matter of fake news… Read More

Why Voice Commerce Will Soon Go Mainstream

“Voice is the technology of the day.” That’s how Laura Heller put it in her recap of’s conference last week. And she’s right. Voice-enabled search doesn’t generate the same “wow” factor as stories about drones delivering packages to your door, but that’s only because many of us have already… Read More

Get started.

Deliver better experiences for your customers and better results for your business.