Digital Personalization: The Missed Opportunity

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

Apple versus Amazon; Choose Wisely

There is a fork in the road ahead for many brands’ digital stores; one road involves Amazon and and the other Apple. While brands’ use of voice search is still in its infancy, we need make clear a critical distinction which will inform your roadmap and set both your near… Read More

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Site Search is Failing Your Customers

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

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Stuck Between a Rock and an Inbox. Maybe Not…

Email has historically been a marketing marvel for ecommerce. It is the most efficient revenue driver and can extend merchandising off site to the inbox. Unfortunately, a few years ago everyone started running the same email marketing playbook and now consumers are being bombarded with retailer emails. As a result… Read More

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eTail West: Personalization, AI and Rain

We’re back from a fun and very busy eTail West. Lots of great conversations, presentations and surprisingly… rain. Looking back, a few key themes emerged as top of mind for today’s retail and eCommerce teams. Here are 3 of our key takeaways from eTail West: Personalization is still a top… Read More

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We Need to Talk About Your Mobile Strategy

At some point we allowed ourselves to become OK with responsive design as a mobile strategy. In truth, responsive design isn’t a real mobile strategy – it’s a placebo that doesn’t address the underlying problem. Responsive design is a desktop centric-approach that allows you to save time, money and energy… Read More

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The Future of Site Search has Arrived

Site search is grossly underutilized by eCommerce shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerce site searches to end in failure. That ends today. We’re excited to share that Reflektion has announced three powerful additions to our full and… Read More

The Future of Site Search has Arrived

Share the Love with Customers this Valentine’s Day

For many retailers, Valentine’s Day is a critical holiday and a springboard for new year profits. Valentine’s Day sales reached an all-time high of $19.7 billion in 2016, per the National Retail Federation, and are predicted to dip only slightly this year to $18.2 billion. With over 25% of Valentine’s… Read More

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Introducing the Reflektion Partner Data Network

Today, Reflektion proudly announced the creation and launch of the Reflektion Partner Data Network. This network of strategic data partners unites Reflektion’s hyper-relevant platform with data from leading technology and ecommerce companies. The data integrations formed through these partnerships will unleash a wave of new features and innovations for retailers… Read More

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Voice Search: You Aren’t Ready

It’s no secret voice search is quickly weaving itself into the very fabric of mainstream consumer engagement. Device integration and consumer adoption have surged and show no signs of slowing. Alexa emerged as the media darling of CES 2017, and similar voice assistants (Google Assistant, Siri, Cortana, etc.) are driving… Read More

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