On-Site Search: The SEO We’re Forgetting

It’s like finding your wallet in plain sight on the counter after an hour of turning your house upside down in a desperate search to find it. Yes, your visitors may be telling you exactly what they want—and doing so directly on your site—but you’re too busy searching in faraway… Read More

Beyond Bankruptcy: The Value in Physical Stores

The Wall Street Journal recently published a great article about bankrupt retail brands coming back online. I highly recommend the article and the graphic of the costs and higher profitability of ecommerce relative to stores. However, there’s one thing it doesn’t tackle and that is the challenge of an online-only… Read More

Mary Meeker Schools eCommerce

When Mary Meeker speaks everyone listens.  If you haven’t already reviewed her presentation you should (available here).  Three things stood out to me that retailers and particularly eCommerce teams should focus on. 1. Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing This applies to many areas but for… Read More

Top Online Retailers Can’t Remember Shoppers or Unify Experiences

The Top 100 online retailers aren’t making the grade when it comes to digital personalization, according to Internet Retailer. Their exclusive report and our upcoming webinar explore the increasingly large gap between what is and what reasonably could be among the major players in eCommerce. Last week, we zoomed in… Read More

Site Search Savvy Lagging Among Top 100 Retailers

Last week we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations and what the Top 100 Online Retailers are doing to respond. The report revealed that retailers have a long way to go if they are going to deliver on their promise… Read More

Site Search is Failing Your Customers

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

Voice Search: You Aren’t Ready

It’s no secret voice search is quickly weaving itself into the very fabric of mainstream consumer engagement. Device integration and consumer adoption have surged and show no signs of slowing. Alexa emerged as the media darling of CES 2017, and similar voice assistants (Google Assistant, Siri, Cortana, etc.) are driving… Read More

5 Ecommerce Marketing Predictions for 2017

With the passing of each year comes change. The new year brings with it new trends, behaviors technologies and consumer demands. But most importantly it brings new opportunities. In the face of this change, retailers and ecommerce professionals are challenged not only with staying one step ahead of their competitors,… Read More

RIP: Black Friday and Cyber Monday are Dead

Black Friday and Cyber Monday – the longstanding hallmarks of the holiday retail season – are dead. They’ve lost relevance among today’s shoppers. But fret not dear retailers, we’re not suggesting people aren’t shopping during the holidays. In fact, the NRF has forecasted a 3.6% increase in holiday sales this year to… Read More

Mobile Takes Center Stage this Holiday Season

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More

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