Engaging Active, Niche Shoppers on Smartphones: Metal Mulisha
Metal Mulisha was started by freestyle motocross riders in 1999. The brand represents an entire culture of nonconformists who share a rebellious spirit and a daring attitude. Their customers would literally rather be on the trail than sitting behind a desktop computer. The brand’s user base has accelerated well above industry standards for smartphone access. Metal Mulisha’s ability to deeply engage with these users is crucial to the brand’s success. Reflektion’s One-to-One Smartphone Personalization Solution has made it all possible.