Leadership

Reflektion is run by seasoned tech entrepreneurs and business leaders. They bring together deep and diverse experience in the digital advertising, retail, and software industries from companies such as Google, Oracle, Netflix, eBay, and Monetate.

Executive Team Board of Directors

Amar Chokhawala

Founder & CEO

Vivek Gupta

VP, Engineering

Rajiv Katira

VP, Customer Success & Operations

Kurt Heinemann

CMO

Rob Neibauer

VP, Sales

Sanjay Jain

VP, Finance & Admin

Dharmesh Thakkar

General Partner,
Battery Ventures

Rajeev Madhavan

Founder & General Partner,
Clear Ventures

Steve Papa

Entrepreneur, Founder, Executive Chairman

Eduardo Castro-Wright

Investor,
Alpha4 Ventures

Yair Re’em

Managing Director & Partner,
Hasso Plattner Ventures

Sanjit Dang

Investment Director,
Intel Capital

Amar Chokhawala

Founder & CEO

As an early employee at Google, where he spent 11 years, Amar held key leadership roles in the development of several successful businesses and platforms.

An original member of the Google AdSense team, he designed and developed core technologies that are critical to its widespread use today.

He was also one of the founding engineers for Google Books, which is now part of Google Play. Additionally, he did foundational work on Gmail user modeling by using semantic learning and other advanced technologies to improve search results and other applications for millions of users.

Amar began his career in software development at Oracle, and is an expert in distributed systems and large-scale computing.

Vivek Gupta

VP, Engineering

Having worked with Yahoo, Google, Netflix, and Upwork, Vivek Gupta brings over two decades of engineering and leadership experience to the Reflektion team.

Vivek led frontend efforts on Gmail that generated over 1 billion daily page views, the transformation of legacy applications to highly scalable micro-service architectures, and growth efforts of online marketplaces with over $1 billion in transactions.

This experience, paired with his strengths in building scalable, fault-tolerant, and performant cloud products, and managing highly-distributed engineering teams across multiple continents, makes him a natural fit for Reflektion’s fast-growing ecommerce focused platform.

Rajiv Katira

VP, Customer Success & Operations

Prior to joining Reflektion, Rajiv served as VP of e-Commerce Solutions at GSI Commerce (now part of eBay), where he spent seven years crafting multi-channel e-commerce initiatives for large (Internet Retailer 100) brands and retailers.

As Director of eCommerce at McAfee, he led initiatives for North American online businesses during their hyper-growth stage.

Prior to that, Rajiv served as VP of Operations at CA Technologies, where he managed back-office operations including customer service. He holds a master’s degree in Industrial Engineering from Oklahoma State University and a bachelor’s degree in Industrial Engineering from Manipal Institute of Technology in India.

Kurt Heinemann

CMO

Prior to joining Reflektion, Kurt was the CMO for Marketwired/Sysomos, a leading international news and regulatory filing distributor and communications company (Marketwired), and a media monitoring and analysis platform used by over 15,000 global organizations (Sysomos). He successfully relaunched both brands, and increased sales by 400% through revamping the company’s lead generation and content strategy initiatives.

As the CMO for Monetate, he helped double revenues for the cloud-based browser technology company.

Kurt has also held senior executive positions at leading consumer marketing firms that include Priceline, Time Warner/Synapse Connect, and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.

Rob Neibauer

VP, Sales

With more than two decades of senior leadership experience in the retail sector, Rob Neibauer brings to Reflektion a seasoned expertise around cracking the ever-changing code of customer decision-making.

As the Vice President of Sales at GT Nexus, a cloud-based global supply chain management platform, he developed strategies which allowed customers to streamline the international supply chains that brought their products to consumers while also achieving working capital gains.

As the Chief Revenue Officer for CalmSea Inc., a next generation predictive marketing analytics platform, Rob developed and executed the company’s go-to-market strategy, in addition to leading all customer-facing functions.

His previous positions include: VP of Commerce Sales at RedPrairie Corporation; Senior VP of World Wide Sales at Escalate Retail Software; and VP of the Consumer Business Unit at Blue Martini Software.

Sanjay Jain

VP, Finance & Admin

With over 20 years of experience at companies such as PayPal and Magma, Sanjay has worked in finance and strategy, helping fast-growing companies successfully execute, optimize, and achieve their financial and operational goals.

As the Director of Data Analytics and Finance at PayPal, Sanjay was the key financial partner to the Risk, Credit and Compliance business units, where he helped beat financial and operational targets for five consecutive years.

And as the Head of Finance at Magma, Sanjay architected a disciplined financial framework and worked with senior leadership on strategic initiatives that helped deliver twelve successive quarters of increasing operating margins and EPS growth until its acquisition by Synopsys.

Dharmesh Thakkar

General Partner,
Battery Ventures

Dharmesh is a general partner at Battery Ventures, where he focuses on early-venture and growth-equity investments in areas including cloud infrastructure, big data, security and next-generation enterprise applications. Prior to Battery, Dharmesh was a managing director at Intel Capital, where he led the firm’s global cloud and big-data practice and made early- and later-stage investments in companies globally. He also assisted in long-range strategic planning for Intel’s $14 billion datacenter group. In 2016, Dharmesh was named to the Forbes Midas Brink list of up-and-coming venture capitalists. A graduate of the University of Texas at Austin, where he received a BS in electrical engineering, Dharmesh also holds an MBA from the Wharton School of Business.

Rajeev Madhavan

Founder & General Partner,
Clear Ventures

Rajeev Madhavan is a founder and General Partner of Clear, where he focuses on early stage technology investments. Rajeev’s operational specialties are recruiting, software-oriented technology, product definition, sales acceleration, and scaling. He has been a venture investor in over 35 companies.

Prior to founding Clear in 2014, Rajeev founded three successful startups. The most recent, Magma Design Automation, became the 4th largest Electronic Design Automation company in the world under his leadership.

Rajeev served as Magma’s Chairman and CEO from when he co-founded the company in 1997 through its acquisition by Synopsys in February 2012 for $580 million. Magma was listed on Nasdaq in 2001 and was ranked as the 2nd fastest growing Technology Company in 2005 by Forbes. Magma provided core infrastructure software to mobile pioneers such as Apple, Qualcomm, and Samsung, which was used to design the core processors at the heart of the smartphone era.

Prior to founding Magma, Rajeev co-founded and served as President and CEO of Ambit Design Systems, which was acquired by Cadence in 1998 for $280 million. Rajeev also co-founded and served as Director of Engineering of LogicVision, Inc (IPO under LGVN, then acquired by Mentor). Rajeev is a recipient of the Red Herring Top Innovator award, the lifetime achievement award at NITK, India and various other awards.

Rajeev earned a bachelor’s degree in electronics and communication from KREC, Surathkal, India, and an M.S.E.E from Queen’s University, Ontario, Canada.

Steve Papa

Entrepreneur, Founder, Executive Chairman

Mr. Steve Papa serves as a Special Advisor and Advisor of Data Point Capital and Data Point Capital I, L.P. Mr. Papa serves as an Advisor of ClearInsight Inc. He serves as a Board Partner at Andreessen Horowitz LLC. He founded Endeca Technologies, Inc., in 1999 and served as its Chief Executive Officer from May 2006 to 2011. Prior to Endeca, he worked for Inktomi Corporation, where he was the Business Lead In Charge of creating its infrastructure caching business. He was part of the original business team at Akamai. Mr. Papa was a Venture Capital Associate with Venrock Associates and was responsible for managing AT&T’s $500 million high-end enterprise computing system product line. Mr. Papa served as Chairman of Endeca Technologies, Inc. He is an entrepreneur and visionary, bringing extensive experience developing and growing industry-changing technologies. Mr. Papa has a BSE in Engineering and Economics from Princeton University and an MBA from Harvard Business School.

Eduardo Castro-Wright

Investor,
Alpha4 Ventures

Eduardo Castro-Wright is a private investor. He was the former vice chairman of Wal-Mart Stores, Inc. and president and CEO of Global e-Commerce and Global Sourcing. Prior to this, Eduardo was president and CEO of Walmart U.S., where he led the transformation of stores, improvements in the customer experience, and the development of a strong leadership team. Before joining Walmart, Eduardo was president and CEO of Honeywell Transportation and Power Systems Worldwide and prior to that he was President and CEO of Nabisco Asia-Pacific. He holds a bachelors degree in mechanical engineering from Texas A&M University.

Yair Re’em

Managing Director & Partner,
Hasso Plattner Ventures

Yair Re’em joined Hasso Plattner Ventures in 2010 and since 2015 he is Managing Partner, leading the entire direct investments activity of Prof. Dr. h.c. Hasso Plattner, co-founder and chairman of software giant SAP. Prior to that, Yair held a variety of managerial roles in the international defense sector, focusing on technology scouting and the identification of market trends.

Yair holds a B.Sc. in electrical engineering from the Technion- Israel Institute of Technology and an Executive Master in Public Management from the Hertie School of Governance in Berlin. He is also a graduate of the Advanced Management Program at the University of Pennsylvania’s Wharton School of Business in Philadelphia.

Sanjit Dang

Investment Director,
Intel Capital

Sanjit is an Investment Director at Intel Capital. He drives investments in several areas like Machine Learning/Artificial Intelligence, Big Data, IoT, eCommerce, Virtual/Augmented Reality, Robotics, etc. He is on the Board of several companies.

Sanjit has been on Hillary Clinton’s Tech/Innovation Policy Advisory team. He is on University of California President’s UC Innovation Council. Sanjit has the fastest Eng PhD from University of Illinois (2yrs 9mo after undergrad), which he received in 2000 with top research awards. He also attended the Venture Capital Executive program at Haas School of Business, UC Berkeley. He’s an invited Speaker at several top events, eg SURGE/WebSummit, TiECon, ShopTalk, McKinsey leadership event, Silicon Valley Open Doors, Global Big Data and IoT conferences. He’s a mentor at Stanford and Berkeley’s Entrepreneurship programs.

He has had several Exits within 1 year of investment with excellent financial returns – eg VokeVR (acq by Intelwithin 7 months of investment), Basis Science (Wearables, acq Intel) and Maginatics (Cloud Storage, acq EMC). He is currently a Board Member in several startups, including True Fit (AI for eCommerce with 51 Million users), Body Labs (AI for Body Models using Image Recognition), Reflektion (AI recommendation for eCommerce) and Enlighted (IoT).

He is currently an investor in DocuSign (eSignature), True Fit, Reflektion, Body Labs, MongoDB (NoSQL Database), Enlighted (IoT), Mirantis (Cloud Computing), GoodData (SaaS BI) and Arcadia Data (Data Analytics 2.0), to name a few.

Sanjit has over a decade of Exec leadership experience in Product Design, Business Development and Strategy across several domains: Big Data, Natural Language Processing, 3D Camera/Apps, Supply-Chain Analytics and Flash Memory. He has managed $2Bill/year accounts and executed >30 partnership deals in $100M-$2Bill range. Always ahead of the curve, Sanjit worked on Big Data Analytics before industry created the term ‘Big Data’. Similarly, he launched 2 online courses during grad school in 1999 and published iconic papers on learnings, way before the MOOC revolution started.

Personally, Sanjit has an interest in film-making. He has made a few short movies and taken courses in script-writing, lighting, editing and production at DeAnza College, Cupertino.

Our Investors

Battery strives to invest in cutting-edge, category-defining businesses in markets including software and services, Web infrastructure, consumer Internet, mobile and industrial technologies. Founded in 1983, the firm backs companies at stages ranging from seed to private equity and invests globally from offices in Boston, the San Francisco Bay Area and Israel. Follow the firm on Twitter @BatteryVentures, visit their website at www.battery.com and find a full list of Battery's portfolio companies here.

Hasso Plattner Ventures invests in fast-growing, information technology-driven companies in Europe, South Africa and the USA on behalf of Prof. Dr. h.c. Hasso Plattner, co-founder and chairman of software giant SAP.

With $120 million of capital, Clear is a VC firm that is purpose-built to help startup teams win in business technology and services. They prefer businesses that aspire to be the best in the world at one narrowly defined and important thing. Clear partners at the earliest stages of company creation. They have been the first investors in 90% of their past portfolio companies. Over 200 follow-on rounds have given them insights on fundraising, and they help achieve follow-on financing success.

Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$11 billion in over 1,339 companies in 55 countries. In that timeframe, 206 portfolio companies have gone public on various exchanges around the world and 344 were acquired or participated in a merger. In 2013, Intel Capital invested US$333 million in 146 investments with approximately 49 percent of funds invested outside North America.

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