Customer intent is constantly evolving, but current practices rely on segment trends or popularity to make recommendations. When merchandising responds to the real-time preferences and intent of each individual, it creates relevant and engaging experiences.
Interactions for the Individual Shopper
Merchandise for Each Individual Shopper
React to Every Piece of Shopper Data
Reflektion is constantly learning, ingesting each new data point (click, view, add-to-cart) and product details to update merchandising in real time. Our merchandising controls let retailers strike a balance between art and science, where your team sets business strategy, and Reflektion optimizes moment-to-moment interactions.
Impactful Merchandising Results
By responding to unique preferences and intent at each point in the journey, brands can out-perform standard recommendations. Reflektion merchandising understands and influences your shoppers decision making, significantly increasing engagement and conversion rate.