Reflektion announces behavioral email solution and partnerships with Oracle Responsys and Bronto
SAN MATEO, Calif., Jan. 22, 2018 — Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced its behavioral email solution and new strategic partnerships with two premier solutions in the email marketing space: Oracle Responsys and Bronto. The solution, complete with individualized email triggers such as abandoned cart and abandoned browse, among others, equips retailers to deliver the most engaging and relevant email experience on the market.
Email remains an essential tool in the digital retailer’s arsenal, but many in the industry “have fallen behind,” as The Wall Street Journal put it, because they depend on impersonal segmentation-based approaches that result in more work, cycles of increased email volume, and weak email marketing campaign performance.
Reflektion’s behavioral email solution, on the other hand, delivers individually-tailored emails by responding directly to every individuals’ shopping behavior—such as personal preferences or cart abandonment events. This improved email relevancy drives incremental revenue and dramatically higher open and click-through rates. Combined with its individualized email merchandising solution, which automatically embeds individually relevant product and content into retailers’ promotional emails, Reflektion now offers a suite of email solutions aimed at making content hyper-relevant to each recipient.
“With the new Reflektion recommendations in our abandoned cart and abandoned browse emails, we’ve seen an increase in email open rates averaging 31% and an increase in email-generated revenue of approximately 22%,” said Bill Finch, Sr. Front-End Development Manager at FramesDirect.com, one of four Reflektion clients benefitting from Reflektion’s integration with Oracle Responsys.
In addition to partnerships with Oracle Responsys and Bronto, Reflektion recently completed integrations with Cheetah Digital, which is used by several Reflektion clients, including Godiva.
“Retailers continue to struggle with declining response and deliverability rates, and consumers are demanding more seamless, relevant, and engaging experiences from their favorite brands,” said Kurt Heinemann, Reflektion’s CMO. “When today’s digital customers aren’t treated as individuals, they simply ignore emails and other forms of messaging from brands. But when retailers create a truly individualized experience, customers are more apt to click through, engage on the site, convert, and remain loyal. That’s what our behavioral email solution does for our clients.”
Reflektion’s behavioral email solution is now available to global customers.
Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes artificial intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including site search, product recommendations, category and landing pages, and email.
Founded by pioneers in artificial intelligence and named to CB Insights’ prestigious AI 100 list for 2018, Reflektion combines individual shopper insights, product intelligence, and AI to create more intimate and impactful commerce experiences.
Finn Partners for Reflektion