Reflektion at eTail West 2018

There’s no better place to grasp the ever-changing contours of retail than eTail West. Which is why retailers, ecommerce executives, and other industry leaders will head to Palm Springs next week for eTail West 2018.


Not to Be Missed

Whether you’re looking to strengthen your mobile search strategy or identify your organization’s agents for automation and change, here are some great sessions you won’t want to miss:

Tuesday, February 27, 11:10 AM

  • Chelsea Mueller, CMO of Cheaper Than Dirt!, will discuss Strengthening Your Mobile Search Strategy To Drive Traffic From Devices with Vincent Low, Director of Paid Marketing at ShopStyle

Tuesday, February 27  4:10 PM

  • Jennie Baik, Co-Founder & CEO of Orchard Mile, will speak on How Luxury Brands Should Approach the Collaborative Economy in the Digital Age

Wednesday, February 28, 10:00 AM

  • Sahal Laher, Chief Digital Officer and CIO of Destination XL, will discuss Footprinting Retail Experiences Of The Future with Joshua Mahoney, Chief Product Officer & SVP of The RealReal & Former VP Product Management, eCommerce & Retail Stores of Gap

Thursday, March 1, 11:05 AM

  • Kristina Allebach, CIO REEDS Jewelers, will discuss Agents For Automation And Change Within Your Organization with Carlos Moreno, CTO of The Bouqs, and Mike Frazzini, CTO of eBags

Our CMO will also outline the fundamentals of AI in ecommerce — highlighting some less-than-obvious ways retailers are using AI to create better customer experiences:

Tuesday, February 27, 4:35 PM

  • Kurt Heinemann, AI and The Future of Customer Centricity


Stop By, Say Hi, Get Chocolate

Don’t forget to stop by our booth (booth #600) to pick up some Godiva chocolates or Disney giveaways. And while you’re there, be sure to check out our new behavioral email solution.

Dan Olson

Dan Olson is the Director of Content at Reflektion. He’s written research reports, film scripts, booklets for UN leaders, poems for famous performers, and lots of copy for tech companies, marketing firms, and nonprofits. Other than writing, he’s passionate about technology, surfing, books, and beer.