BuySeasons’ Secret to Owning the Online Costume Market

 

Eric Kirkhofer, COO of BuySeasons, Inc. (owner and operator of BuyCostumes.com, BirthdayExpress.com, and CostumeExpress.com) explains how the world’s largest online costume supply company modernized their personalization strategy.

What they did to see double digit increases in site-wide conversion rates and revenue is useful to all digital commerce teams preparing for short seasons and high volume.