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Metal Mulisha Goes
Mobile with Reflektion

How they beat the smart phone conversion game
and better engaged with their active demographic.

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“Their customers would literally rather be on the trail than sitting behind a desktop computer. The brand’s user base has accelerated well above industry standards for smartphone access.”

Metal Mulisha’s results were unmistakable.

Since Metal Mulisha has added Individualization, smartphone revenue has increased by 36%. As an additional benefit, tablet revenue has also grown by 23%.

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Individualized Product Merchandising

With such limited room to work with on a smartphone screen, Metal Mulisha uses Individualized Product Merchandising that shows customers the exact items that resonate with them based on the personal preferences they have expressed by browsing and buying on the site.

Individualized Site Search On Smartphones

Metal Mulisha transformed site search into an intelligent individualized merchandising experience. Search results are visual and prioritized around the individual shopper’s gender, style, present circumstances, and unique preferences.

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Metal Mulisha realized their growth depended on an adjusted eCommerce strategy

Lift smartphone conversions

Keep users consistently engaged with the brand while on their smartphones

Maintain unique and authentic brand messaging within limited smartphone real estate

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Reflektion’s Individualized
Smartphone Site Search Results

With Reflektion, Metal Mulisha was able to transform site search into an intelligent Individualized experience tailored to each shopper’s preferences. The list of search results an individual sees are prioritized around their previously expressed preferences.

Rather than pollute each tiny one-column screen with an extensive random list of all hats sold by the company, when a visitor searches for ‘hat’ they first see results matching their gender, style, present circumstances, and unique preferences.

Start your journey.

Start to reimagine the future relationship with your digital shoppers.

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