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O’Neill Clothing
Deploys Reflektion

See how they boosted eCommerce sales
with Individualization

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“ The O’Neill Clothing Company’s success in retail stems from listening and responding to the unique needs of each of its customers. With Reflektion, O’Neill has fully extended that successful approach to eCommerce.”

O’Neill’s Dramatic Results

In the months following their integration of the Reflektion platform, conversion rates increased by 26%, the average order size grew by 17%, and overall page views jumped by 62%. As a result, O’Neill’s revenue swelled.

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Merchandising

Each O’Neill shopper is presented with a personalized digital store that’s uniquely curated to them. Their individual behavior is leveraged in real time to make merchandising hyper relevant, at the individual level.

Preview Search

Rather than treat site search as a simple text-based dictionary look up tool, O’Neill reimagined it as a merchandising opportunity. Shoppers now see visuals of relevant products in real time, as they type in their search queries.

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Enhanced Smartphone and Tablet Experience

O’Neill’s shoppers are active and mobile. To engage with them, O’Neill went well beyond simple responsive design and fully extended Reflektion’s Individualized solution to smartphones and tablets. Now, every square pixel of screen real estate is dedicated to individual shopper relevancy.

The brand created a true market of one by accomplishing the following:

Digitally recreate the level of Personalization offered to customers in their stores

Use eCommerce to merchandise
according to each visitor’s unique taste and history

Deliver an engaging experience for its growing demographic of younger, more mobile customers

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Reflektion’s Individualized Commerce Platform
has Made it All Possible

O’Neill partnered with Reflektion in order to capture and respond to each of its visitors in real time across its entire site and mobile. The solution has created a deeply engaging, brick-and-mortar influenced

eCommerce experience for every single one of O’Neill’s digital shoppers. Visitors to the oneillclothing.com site should now feel as engaged as if they were walking through the doors of a physicial O’Neill retail store.

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