Deliver better experiences for your customers and better results for your business.
Turn Site Search Into a Personal Shopper
Transform your site search from a generic word search association that boosts only the most popular products, into an individually targeted experience presenting the most relevant items for that shopper. This connects each shopper to the right products for them, and dramatically raises your revenue per search.
Powerful Shopper Merchandising with Preview Search
Engage shoppers with a highly visual search experience that actively previews individually relevant products as they type in the search box. By presenting products that most closely match your shopper’s preferences and intent, they are one click away from the items they are most likely to buy.
Let Customers Search in Their Own Words
On your site, a shopper might type “black dress,” but conversationally they might add more context such as, “show me black dresses under $100.” Most site search solutions can’t accurately respond. Natural Language Processing allows you to understand these conversational searches and deliver tailored results shorten the path to product for each individual shopper.
Give Each Customer a Voice
Voice search is quickly weaving itself into the fabric of mainstream consumer engagement. What if you could marry the usefulness of voice search with your own ecommerce site? It’s now possible with Reflektion. A few simple words can transform a search into a simple, fast and accurate experience that overcomes a key ecommerce challenge – finding the right item in a near endless aisle.
Individually Relevant Category Pages
Prioritize the most relevant products for each individual shopper on category pages. With Reflektion, you can display different category experiences to new or returning visitors, adapting the experience to feature select subcategories (by store availability, collection, etc.) which improves the relevance of products and prompts increased conversion.
Landing Pages for Anything You Need
Don’t limit yourself to only a few landing page options. Reflektion allows you to create specific landing pages for email campaigns, keywords or seasonal efforts – maximizing engagement, campaign consistency or keyword content focus.
Full SEO Built In
Unlike most dynamic page builders, Reflektion automatically ensures all landing pages and category pages are fully optimized for SEO impact and SEM efforts. URL creation, content crawling and discoverability are all fully covered, ensuring maximum impact and long tail keyword benefit from every page.
Flexible Page Creation and Control
Reflektion offers highly editable and flexible page creation and controls. Marketers can choose to manually control the process (from content grid to slot level) or allow Reflektion’s AI to automatically respond to individuals across a page or in specific slots. Our full set of controls allows for blacklisting, whitelisting, overrides, etc of specific products, attributes or behaviors across any and all situations.
Make Every Email Relevant
Emails that use generic content are alienating your customers. Instead of sending more of the same overly-broad messages, Reflektion injects merchandising at open time that uses individual shopper preferences and intent to present the most up-to-date and relevant content.
More Impactful Campaigns, With Less Labor
Manually creating segments to improve relevance requires extra resources many marketers don’t have. With Reflektion email content is dynamically targeted to each recipient, using unique preferences to reinforce the brand relationship and make them look forward to your next message.
Drive Increased Revenue Per Email
Optimize every message with Reflektion’s Promotional and Behavioral email content. By targeting content based on individual shopper preferences, brand can extend the shopping experience, prompt return visits, improve conversion rates and revenue per email.
Behavioral Emails Relevant to Each Individual
Reflektion behavioral emails respond directly to individual shopper behaviors – like completing a purchase or abandoning a cart – driving incremental revenue and higher open and click through rates for retailers. We inject the most individually relevant content into behavioral messages at the time they’re opened, extending the experience offsite and reactivating more shoppers.
The Broadest Set of Behavioral Triggers
Reflektion maintains the broadest set of behavioral triggers available in the market. Better yet, our full set of behavioral triggers can also be leveraged in other areas of your website.
Easy Integration with Your ESP
Reflektion behavioral email seamlessly integrates with your existing Email Service Provider (ESP) and enriches its end user experience. We compliment your email efforts by providing smart and intelligent triggers that reactivate shoppers and drive greater revenue. Our quick and easy ESP integration will have you up and running in 2-4 weeks.DOWNLOAD MORE DETAILS
Merchandise for Each Individual Shopper
Customer intent is constantly evolving, but current practices rely on segment trends or popularity to make recommendations. When merchandising responds to the real-time preferences and intent of each individual, it creates relevant and engaging experiences.
React to Every Piece of Shopper Data
Reflektion is constantly learning, ingesting each new data point (click, view, add-to-cart) and product details to update merchandising in real time. Our merchandising controls let retailers strike a balance between art and science, where your team sets business strategy, and Reflektion optimizes moment-to-moment interactions.
Impactful Merchandising Results
By responding to unique preferences and intent at each point in the journey, brands can out-perform standard recommendations. Reflektion merchandising understands and influences your shoppers decision making, significantly increasing engagement and conversion rate.
Unify the Customer Journey
Reflektion enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail. By leveraging a single, shared data set, brands can seamlessly connect promotions, schedules, experiences and insights; gaining a complete understanding of the end-to-end customer journey.
Empower In-store Associates
Consumers expect high-end, high-touch experiences with your brand on and offline. Reflektion empowers store associates to engage with each individual customer as they walk in the door and anticipate their needs; enhancing the in-store shopping experience and allowing associates to sell more effectively.
Partner for Better Data
Better data drives better results for your brand and better experiences for your customers. At Reflektion, we believe the best way to create real, cross channel customer engagement is to combine the unique strengths of like-minded partners – like Mad Mobile. Our strategic partnerships are expanding the way brands engage with customers beyond traditional data sets or touchpoints.
Unified Merchandising Rules
Reflektion’s Merchandising Control Center empowers you to create single merchandising rules and use them across multiple customer touchpoints. This not only reduces the workload of having to create the same rule multiple times but also ensures your rules are completely synchronized when you need them to be.
Slot Level Controls
With a full suite of merchandising controls, you can orchestrate the customer experience down to the slot level. You can pin, boost, bury, blacklist, or whitelist specific products in our simple to use drag-and-drop or query based rules editor. You can build deep rules based on product categories, sub-categories, and attributes and target contextual audiences by device, geo, or buying behavior models. All rules can be scheduled, as well, with start and end dates for promotional and campaign planning.
Determine the impact of your merchandising campaigns with our Merchandising Control Center’s analytics dashboards, which allow you to capture core metrics and page results as well as page, widget, and variation performance. Additionally, the Merchandising Control Center allows you to A/B test different algorithm recipes and merchandising rules.