1 to 1 vs. Wisdom of the Crowd

In July’s edition of Innovative Retail Technology, Matt Pillar tackles the difficult question of what is personalization. The definition has become so broad that what we typically think it means is much different than how it is implemented. The article is built around an interview with Jeff Milbourn from Marmot (one of our clients) who puts it all into context referencing engagement, bounce rate and AOV. It’s worth a read.

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Kurt Heinemann
Kurt Heinemann

Kurt is Reflektion’s CMO. His resume includes CMO positions at Marketwired and Monetate. He’s also held senior executive positions at Priceline, Time Warner and Walker Digital Companies. Despite living in Yankees territory, Kurt is a die hard Tigers fan.