2016 eCommerce Site Search Playbook

Reflektion just published the 2016 eCommerce Site Search Playbook, a guide to making site search one of the most powerful elements on your site.


For a lot of retailers, site search is a set-it-and-forget-it tool that no one has touched in a long time. But if you rethink site search as a conversion opportunity, you might be surprised at where you’ll end up.

We published the 2016 eCommerce Site Search Playbook to demonstrate how site search has evolved, and to uncover recent advancements that many retailers are not taking advantage of yet. The playbook also includes how site search can drive higher conversions and revenue as well as a litmus test for discovering whether there is room for improvement with your own site’s search solution.

Digital retailers spend a lot of time and resources getting visitors to land on their sites. To make those efforts count, they can’t forget about site search.

Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.