Guide: 7 Brand New Ways to Improve Email

You're Doing Email WrongOur new guide, You’re Doing Email Wrong: 7 Ways to Get it Right for the Modern Day eCommerce Shopper, dispels the myth that email is dying.

When comparing your year-over-year conversion rates and other KPIs from email, retailers can’t be blamed for having some legitimate concerns about its performance. Email delivered grand slams for you during the glory days, but today it’s looking more and more obsolete.

What went wrong?

Marketers have abused and overused email to the point that subscribers’ eyes completely glaze over when they see the same old cheap bait dangling in their inboxes. They don’t feel like you respect them any more. There are also many more fisherman sharing the pond, so to get people’s attention you have to try new things and win back their respect.

The good news is that for those who do it right, email is definitely not dying.

According to MarketingSherpa, it remains the biggest driver of traffic for companies with eCommerce revenue above $10 million. And a relatively inexpensive one. According the NRF’s State of Online Retailing Report (conducted by Forrester), email is comparatively cheap when it comes to cost per order (CPO) at $6. By a long shot, it beats paid social media ($28), online marketplaces ($14), and even remarketing ($10).

So what can you do to win back your subscribers, prove you respect them, and improve conversion rates? Our latest guide lays it all out, including:

  • How to Bypass Gmail’s Promotions Tab
  • Subject Lines that get you Higher Open Rates
  • Content That Improves CTRs
  • Secrets to Mastering Conversion Rates from Emails Received on Smartphones


With a few changes to your stale strategy, you can reactivate your subscription lists and pump new life into what must often seem like tens of thousands of zombie recipients.

Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.