Six Things Not to Miss at NRF’s Big Show

All of us in the industry are going to have a lot to talk about this year at NRF’s Big Show. 2016 is an important year for retail. While an optimist would say the same at the beginning of just about any year, we’re seeing a lot of changes right now. We saw changes last black Friday with more people shopping online than they did in stores. We’re seeing changes with mobile, which is consistently accounting for 50% of traffic and over a third of total revenue. And with digital getting closer to 10% of all retail sales, we’re seeing changes to how consumers are using their wallets.

To be sure, there will be a lot of ideas about these changes floating around the halls at the Javits Center.

Reflektion is honored by an invitation from the NRF board to attend and present at The Big Show after winning’s Digital Startup of The Year Award. We’re looking forward to exchanging ideas with other innovators and hearing what’s on the minds of retail executives.

What we definitely won’t be missing at the show:

1) The Launch Pad, featuring “the most promising up and coming companies making a big impact on the industry”

When: Every day throughout the whole show
Where: EXPO Hall Level 1

2) Individualization and Responding to Every Digital Shopper in Real Time with Reflektion’s CMO Kurt Heinemann

When: Sunday 11:45 -12:00 ET
Where: the Launch Pad

3) Panel with Shop.Org’s Startup of the Year Winners Reflektion and Symphony Commerce (with our CEO Sean Moran discussing “The Democratization of Retail Through Technology”)

When: Monday 2:15 – 2:45 PM
Where Hall A, 1A 06

4) Disruptions In Retail and Navigating the Digital Age with Disney’s Paul Gainer and executives from Nike, Fossil, and Deloitte

When: Tuesday 1:30–2:30pm
Where: North Hall.

5) Food Trucks Alley (don’t miss the best edibles at the Javits Center)

When: Every day from 11:30 AM to 1:30 PM
Where: Level 2, South

6) Reflektion’s Booth where we’ll show you some cool examples of how Disney, Uniqlo, Converse, and others are raising revenue per visit by over 20% on their sites through Individualization and how you can do the same

When: Every day throughout the whole show
Where: Booth # LP23 at the Launch Pad

Looking forward to seeing you in New York.

As a final note, if you haven’t already, be sure to check out NRF’s State of Retailing Online for 2016. Mobile (specifically smartphones), Marketing, and Site Merchandising are the top three priorities for retailers this year. It’ll be interesting to see what new innovations in these areas are presented at the show.

Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.