Author: Amede Hungerford

Customer engagement — not just experience — is the key to eCommerce Growth

There was a time when creating a positive customer experience was as simple as providing a good selection, competitive prices, and friendly, knowledgeable service. In today’s digital sphere, however, consumers are much more demanding and discerning. When customers visit an eCommerce website, the internet is their oyster, so to speak;… Read More

Announcing the 2019 eCommerce Personalization Report

As consumer choice expands and attention spans shrink, the imperative to personalize the online shopping experience becomes even more important. It’s important for leading brands and retailers to understand the key trends in eCommerce personalization space and position their businesses for success.  Recognizing the need to continually monitor trends in… Read More

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