We've found opportunities to improve your shopper experience

  1. Dynamic Personalization: Prioritize products of individual interest across site search and product merchandising to reduce bounce rate and improve products’ relevancy.
  2. Category Landing Pages: Display different category experiences to new or returning visitors, adapting the experience to feature select sub categories (by store availability, collection, etc.) which improves the relevance of products and prompts increased conversion.
  3. Recommendations: Leverage recommendation widgets for cross-sell opportunities and increase average order value (AOV).
  4. Multi-variant and A/B testing: Our customer success team continually works with customers to optimize and increase revenue with ongoing testing. They typically see about a 5-8% increase in incremental revenue.

Analysis & Opportunity

That's where Reflektion comes in ...

Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions. 

How can Belk benefit?

After our initial evaluation of belk.com, our team believes Reflektion can:

  • Reduce Bounce Rate
  • Increase your conversion rate by 10%
  • Increase your average order value (AOV) by 10%
  • Reduce to cost of maintenance and vendor expenses by 25%

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