Blog

Announcing the 2020 Annual Reflektion eCommerce Personalization Report

Online shoppers have been filling their carts with increasing gusto every year, and 2020 brought a surge in eCommerce that few could have predicted. The coronavirus pandemic has underscored the sheer range of products consumers can buy anywhere, at any hour of the day, and from any device. For online… Read More

Curbside Pick-Up: The Time Is Now

Long before COVID-19 came along and disrupted our way of life, the option to “buy online, pick up in-store” (BOPIS) was a popular perk that had begun to change the way we shop. Although shipping times are accelerating to meet online shoppers’ mounting appetite for convenience, retailers had begun to… Read More

Improve the B2B Commerce Experience through AI

B2C commerce has undergone a radical digital transformation in the last decade. Amazon has made sure of that, giving consumers an easy and convenient shopping experience that has been elevated to the loftiest of golden standards, especially for tech-savvy millennials. What is becoming increasingly apparent, however, is that millennials have… Read More

Our Commitment is Steadfast

As the world faces the difficult challenge of responding to the Coronavirus (COVID-19), the Reflektion business team wants you to know we are vigilantly monitoring the situation around the clock and are committed to ensuring the health and safety of our employees and to the success of our customers through… Read More

Customer engagement — not just experience — is the key to eCommerce Growth

There was a time when creating a positive customer experience was as simple as providing a good selection, competitive prices, and friendly, knowledgeable service. In today’s digital sphere, however, consumers are much more demanding and discerning. When customers visit an eCommerce website, the internet is their oyster, so to speak;… Read More

Cookies or not, Grow your eCommerce Business with Reflektion

Customer data is the fuel on which online personalization thrives. Countless personalization solutions leverage the use of third party cookies to track a user’s activity across sites and offer this data in various forms such as segments to various buyers of this data such as eCommerce retailers.  Cookies and User… Read More

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