Reflektion and Sitecore join forces

The last year has been filled with both challenges and opportunities. As the physical world closed down due to the global pandemic, the world economy has seen a huge growth in the digital experience space. As a company, we have been looking at investing ourselves in a digital experience platform… Read More

Open Letter from the CEO to Benjamin Laker

I don’t often feel compelled to write these types of letters. However, in a time when the nation and world is struggling to recover from the pandemic, I couldn’t help but put my fingers to the keyboard and express my feelings. Benjamin Laker recently wrote an article for Forbes that… Read More

AI monitoring and unveiling the black box

We all have heard the expression “see the forest through the trees.” It’s really about being so deep into something that you lose perspective. This happened to me recently and I thought I would share. Let me first take a step back and say that I love my work. No,… Read More

I just needed a chain. Instead I got a bad experience.

My daughter and I recently became interested in jewelry making, not for profit, just for a fun hobby. As you can imagine, there are a plethora of options online for stocking up on jewelry supplies but I found something peculiar — very few of these ‘crafting’ retailers have figured out… Read More

Long-Tail Keywords: Optimizing a Key Revenue Opportunity through Automation

Anyone who uses SEO to drive more traffic to their eCommerce business understands what a golden opportunity a long-tail keyword represents. A long-tail keyword is a search phrase consumers use that is long and attribute-specific, like “women’s long-sleeved polka dot shirt.” These long-tail phrases often also include brand names like… Read More

Better Data, Better Business: How AI Overcomes the Problem of Bad Data

Every eCommerce executive lives with the lingering aspiration: If only I understood what my customer wants to buy when (s)he visits my site. However, this dream is quickly pushed away since this information is thought to be unattainable. Having it would allow retailers to stop guessing during site experiences. Guessing… Read More

Revenue per Visit: A Crucial eCommerce KPI

In the hyper-competitive world of eCommerce, it is imperative to keep a vigilant eye on your metrics. Knowing the subtleties of how your website traffic translates into revenue is important. This knowledge empowers your business with the ability to pivot on a dime and optimize the way you target your… Read More