Blog

Better Data, Better Business: How AI Overcomes the Problem of Bad Data

Every eCommerce executive lives with the lingering aspiration: If only I understood what my customer wants to buy when (s)he visits my site. However, this dream is quickly pushed away since this information is thought to be unattainable. Having it would allow retailers to stop guessing during site experiences. Guessing… Read More

Revenue per Visit: A Crucial eCommerce KPI

In the hyper-competitive world of eCommerce, it is imperative to keep a vigilant eye on your metrics. Knowing the subtleties of how your website traffic translates into revenue is important. This knowledge empowers your business with the ability to pivot on a dime and optimize the way you target your… Read More

Everything You Need to Know about Optimizing Your Auto Parts eCommerce Site

Thanks to advances in commerce-related applications of machine learning and AI there is a significant opportunity to modernize the parts and accessories shopping experience. In this post, we’ll explore trends and applications of ML/AI to optimize the experience for the parts and accessories shopper across their journey from acquisition to… Read More

Bring the Omni View of the Customer to life

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.  It’s… Read More

Curbside Pick-Up: The Time Is Now

Long before COVID-19 came along and disrupted our way of life, the option to “buy online, pick up in-store” (BOPIS) was a popular perk that had begun to change the way we shop. Although shipping times are accelerating to meet online shoppers’ mounting appetite for convenience, retailers had begun to… Read More

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