Bridging the Gap Between Online and In-store Customer Engagement

This morning we proudly announced a strategic alliance with the leader in mobile-first retail transformation – Mad Mobile. Our alliance enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail.

Retailers say they want to know their customers. But in truth, they don’t know them. They don’t know if a customer was in a store and then purchased online; or if they browsed on their mobile before ultimately buying in a physical storefront. Connecting all these varied data points is critical to understanding where and how to engage customers. Our alliance with Mad Mobile is the first step in achieving this.

In today’s press release announcing our partnership, Reflektion CMO, Kurt Heinemann noted the importance of alliances such as this when working to connect so many disparate data and touch points.

“…we’re committed to working with like-minded partners – like Mad Mobile – that share our goal of creating retail customer experiences that are highly relevant, intimate and connected across channels. …the best way to create real, cross channel customer engagement is to combine the unique strengths of several partners. Partnerships like this transform what have traditionally been considered ‘pie in the sky ideas’ into real, actionable opportunities for brands to wow their customers.”

Consumers expect intuitive, personal experiences with their favorite brands both online and in a store. Store associates need to be able to access customer preference and behavioral data, and engage and transact with customers anywhere on the floor. The alliance of Reflektion and Mad Mobile aims to make this type of clienteling experience a reality for all retailers. By leveraging a single, shared data set, joint clients can seamlessly connect promotions, schedules, experiences and insights; gaining a complete understanding of the end-to-end customer journey.

We’re very excited about this new alliance with Mad Mobile and the huge value it’s going to create for our joint customers. For more details on this alliance, read the full release.

Matt Helmke

Matt is the senior director of communications and content at Reflektion. He’s led global communications, content and brand strategy programs for high-profile, culture-shifting Fortune 500 business divisions, as well as innovative, early-stage startups. The common thread running through his career is a passion for disruptive technologies focused on improving and redefining end-user experiences. Outside of technology, his passions include his family, music, bourbon, craft beers, fishing and swimming… but not all at once.