We've found opportunities to improve your shopper experience

  1. Visual Preview & Full Search: Align search results with preferences i.e. gender, color. Increase search usage by 13% and revenue by 2%.
  2. Recommendations: Leverage recommendation widgets for cross-sell opportunities and increase average order value (AOV).
  3. Dynamic Personalization: Prioritize products of individual interest across site search and product merchandising to reduce bounce rate and improve products’ relevancy.
  4. Category Landing Pages: Display different category experiences to new or returning visitors, adapting the experience to feature select sub categories (by store availability, collection, etc.) which improves the relevance of products and prompts increased conversion.
  5. “Just for You” Landing Page: We recently worked closely with Lane Bryant of Ascena Brands to develop a high-converting, ‘Just for You’ landing page with cross-category merchandising. They have seen a consistent 14%+ conversion rate.

Analysis & Opportunity

That's where Reflektion comes in ...

Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions. 

How can Caleres benefit?

After our initial evaluation of allenedmonds.com, our team believes Reflektion can:

  • Reduce Bounce Rate
  • Increase your conversion rate by 15-20%
  • Increase your average order value (AOV) by 10-15%
  • Reduce to cost of maintenance and vendor expenses by 25%

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