Category: eCommerce Tech Trends

Stronger Together: BOPIS and AI-powered Personalization

Now trending: BOPIS (or BOPUS) “Buy Online and Pick Up In-Store” (BOPIS or BOPUS) has been around for a while, but it’s only now that BOPIS is picking up pace amongst retailers as a key pillar of their omnichannel strategy. Interestingly, in the early days, it was called “click-and-collect”. In… Read More

Part 4: Practical tips for growing your eCommerce conversion rates

I can’t believe we’ve arrived at the penultimate blog of our five-part blog series for increasing eCommerce conversion rates for eCommerce brands and retailers. If you haven’t had a chance to read our prior post, be sure to check it out (Part 3: Practical tips for growing your eCommerce conversion… Read More

Part 1: Practical tips for growing your eCommerce conversion rates

The competition for gaining market share is heating up in the eCommerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While eCommerce conversion rates remain one of the most important metrics for driving top-line growth, not enough importance is placed on improving it.… Read More

Personalization Across Touchpoints

In a Q&A on the NRF Blog, Walgreens CMO Sona Chawla shared her vision that “Personalization will finally happen in a scaled way across every touchpoint.” Her idea, which the article labels as “Personalization 2.0 (or 3.0?)”, is one that is shared among many leading retail executives and analysts. So what is the difference… Read More

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