Category: Personalization

In so many ways, the coronavirus pandemic has defined a new normal. Changes in the way we work are the most talked-about aspect of this new state of things. However, what grabs retailers’ undivided attention is a parallel shift that has taken place in the way we shop. During this… Read More

Thanks to advances in commerce-related applications of machine learning and AIArtificial intelligence (AIArtificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More) is the simulation of human intelligence processes by machines, typically computer systems. … More there is a significant opportunity to modernize the parts and accessories shopping experience. In this post, we’ll explore trends and applications of ML/AI… Read More

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.  It’s… Read More

B2C commerce has undergone a radical digital transformation in the last decade. Amazon has made sure of that, giving consumers an easy and convenient shopping experience that has been elevated to the loftiest of golden standards, especially for tech-savvy millennials. What is becoming increasingly apparent, however, is that millennials have… Read More

In the highly competitive eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More space, it is important to capture consumers’ attention the moment they arrive on a site. The array of products available on the internet is dumbfounding for online… Read More

There was a time when creating a positive customer experience was as simple as providing a good selection, competitive prices, and friendly, knowledgeable service. In today’s digital sphere, however, consumers are much more demanding and discerning. When customers visit an eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet… Read More

Customer data is the fuel on which online personalization thrives. Countless personalization solutions leverage the use of third party cookies to track a user’s activity across sites and offer this data in various forms such as segments to various buyers of this data such as eCommerceeCommerce, also known as electronic… Read More