Category: Personalization

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.  It’s… Read More

B2C commerce has undergone a radical digital transformation in the last decade. Amazon has made sure of that, giving consumers an easy and convenient shopping experience that has been elevated to the loftiest of golden standards, especially for tech-savvy millennials. What is becoming increasingly apparent, however, is that millennials have… Read More

In the highly competitive eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More space, it is important to capture consumers’ attention the moment they arrive on a site. The array of products available on the internet is dumbfounding for online… Read More

There was a time when creating a positive customer experience was as simple as providing a good selection, competitive prices, and friendly, knowledgeable service. In today’s digital sphere, however, consumers are much more demanding and discerning. When customers visit an eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet… Read More

Customer data is the fuel on which online personalization thrives. Countless personalization solutions leverage the use of third party cookies to track a user’s activity across sites and offer this data in various forms such as segments to various buyers of this data such as eCommerceeCommerce, also known as electronic… Read More

Reflektion’s market leading AIArtificial intelligence (AIArtificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. ... More) is the simulation of human intelligence processes by machines, typically computer systems. … More & NLP-based 1:1 personalizationIn the eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More context, one-to-one or 1:1 personalizationIn the eCommerce context, one-to-one or 1:1 personalization refers to the practice of delivering a unique, hyper-targete... More refers to the practice of delivering a unique, hyper-targete… More platform made a significant positive business impact on its… Read More

Peak season – a problem of scale It’s the peak retail eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More season. Are you adequately prepared for scaling up to the deluge of new site visits and the heightened shopper demand… Read More