We all have heard the expression “see the forest through the trees.” It’s really about being so deep into something that you lose perspective. This happened to me recently and I thought I would share. Let me first take a step back and say that I love my work. No,… Read More
Anyone who uses SEO to drive more traffic to their eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More business understands what a golden opportunity a long-tail keyword represents. A long-tail keyword is a search phrase consumers use that is… Read More
Every eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More executive lives with the lingering aspiration: If only I understood what my customer wants to buy when (s)he visits my site. However, this dream is quickly pushed away since this… Read More
Site search is grossly underutilized by eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More site searches to end in failure.… Read More
Product recommendations should be about intelligent shopper merchandising. Instead, what I often see in digital commerce today, are very generic, overly broad product recommendations that seem to have much more in common with the limitations of brick and mortar stores than with the data rich and immediately responsive environment of… Read More
What happens when the power of 1 to 1 PersonalizationPersonalization — in the eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More context — refers to the practice of creating personal interactions and experiences … More extends to email marketing? Something powerful, which is causing eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to… Read More
