Category: Products

The Future of Site Search has Arrived

Site search is grossly underutilized by eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerce site searches to end in failure.… Read More

Intelligent Product Recommendations: Death to the Dumb!

Product recommendations should be about intelligent shopper merchandising. Instead, what I often see in digital commerce today, are very generic, overly broad product recommendations that seem to have much more in common with the limitations of brick and mortar stores than with the data rich and immediately responsive environment of… Read More

True 1 to 1 Email

What happens when the power of 1 to 1 PersonalizationPersonalization — in the eCommerce context — refers to the practice of creating personal interactions and experiences … More extends to email marketing? Something powerful, which is causing eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to… Read More

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