Category: Trends

Open Letter from the CEO to Benjamin Laker

I don’t often feel compelled to write these types of letters. However, in a time when the nation and world is struggling to recover from the pandemic, I couldn’t help but put my fingers to the keyboard and express my feelings. Benjamin Laker recently wrote an article for Forbes that… Read More

I just needed a chain. Instead I got a bad experience.

My daughter and I recently became interested in jewelry making, not for profit, just for a fun hobby. As you can imagine, there are a plethora of options online for stocking up on jewelry supplies but I found something peculiar — very few of these ‘crafting’ retailers have figured out… Read More

Better Data, Better Business: How AI Overcomes the Problem of Bad Data

Every eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o… More executive lives with the lingering aspiration: If only I understood what my customer wants to buy when (s)he visits my site. However, this dream is quickly pushed away since this… Read More

Bring the Omni View of the Customer to life

Consumer expectations continue to rise: this statement shouldn’t be news to you. Shoppers are engaging in-store and online — and are expecting a unified experience across all touchpoints.  Despite the shift in expectations, retailers have in many ways been slow to catch up on personalizing the omni-channel shopper experience.  It’s… Read More

Curbside Pick-Up: The Time Is Now

Long before COVID-19 came along and disrupted our way of life, the option to “buy online, pick up in-store” (BOPISBOPIS is an acronym for Buy Online, Pick Up in Store. The acronym is also sometimes written as BOPUS. Click-and-mortar r… More) was a popular perk that had begun to change… Read More

Improve the B2B Commerce Experience through AI

B2C commerce has undergone a radical digital transformation in the last decade. Amazon has made sure of that, giving consumers an easy and convenient shopping experience that has been elevated to the loftiest of golden standards, especially for tech-savvy millennials. What is becoming increasingly apparent, however, is that millennials have… Read More