Your category pages are Google’s front door to your site. They not only receive the lion’s share of your site’s traffic, but for many searchers, they’re also the first impression of your brand.   Personalization is Now Expected “61% of US online adults are unlikely to return to a website… Read More

Consumers say they want eCommerce experiences tailored to their preferences. But are the IR Top 100 online retailers able to deliver? Internet Retailer’s recent 2017 Personalization Report Card explored whether today’s leading eCommerce players are making the grade when it comes to personalization. We’re going to break down the findings… Read More

This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’… Read More

On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar… Read More

The retail world has been referencing “omni-channel” for quite some time. While it was intended to reference a customer-centric strategy across a retailer’s integrated sales channels, in practice, “omni-channel” today is really more retailer- vs. customer-focused. It refers more to web and store integrations to standardize pricing and promotions of… Read More

Today’s customers expect timely and contextually relevant experiences. However, most organizations are still unable to deliver them. Despite significant personalization technology investments and the availability of more data sources than ever, companies are still falling short. Retailers must recognize their current personalization efforts are creating an ever-widening gap between them… Read More

All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online… Read More