We've found opportunities to improve your shopper experience

  1. Dynamic Personalization: Prioritize products of individual interest across site search and product merchandising to reduce bounce rate and improve products’ relevancy.
  2. Visual Preview & Full Search: Align search results with preferences i.e. gender, color. Increase search usage by 13% and revenue by 2%.
  3. Recommendations: Leverage recommendation widgets for cross-sell opportunities and increase average order value (AOV).
  4. Advanced Merchandising Analytics: Make strategic decisions to drive the business forward through granular, contextual, and historical insights into key site dimensions such as revenue, average order size, abandoned cart rate, page views, conversion rate, and orders.

Analysis & Opportunity

That's where Reflektion comes in ...

Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions. 

How can Columbia benefit?

After our initial evaluation of columbia.com, our team believes Reflektion can:

  • Reduce Bounce Rate
  • Increase your conversion rate by 10%
  • Increase your average order value (AOV) by 10%
  • Reduce to cost of maintenance and vendor expenses by 25%

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