Reflektion Closes $18 Million In Funding

Today we are proud to announce Reflektion has raised $18 Million with Battery Ventures leading the round, plus participation from Hasso Plattner and Intel Capital. We’re very excited with this stable of strong investors and their firm vote of confidence.

These investors share our vision of a new era of retail built around each individual shopper’s interests and preferences. This major evolution of eCommerce personalization makes it easier and faster for shoppers to find what they’re looking for and engage with the brands they love the most. Our investors have seen the success our clients have had as a result of putting their shoppers at the center of their business and they’ve seen what happens when you can actually respond to the preferences and tastes of every single individual.

So what’s our plan now? We’re actively expanding the integration of Individualized Commerce across our retailers’ complete businesses. In addition to making the digital retail event a higher converting and more successful shopping experience, we are taking the logical next steps: improving the quality of traffic attracted to our clients’ sites and also delivering seamless off-site to on-site to in-store experiences.

Thank you to our investors, clients, and employees for helping us get to this stage in our business and completing this important milestone.

Now it’s now time to get to back to work! We’re at eTail West. If you happen to be here too, stop by and see us.

If you want to learn more about the funding round, Reflektion’s recent growth, and our plans for the future, check out the full announcement.

Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.