Gartner Picks Reflektion as a Cool Vendor

Reflektion’s clients like Disney, Marmot, and Godiva have known for a long time now that personalization built around the individual shopper yields major results. When each shopper is presented with the right products at the right time, conversion rates and revenue increase by double digits (over 20% on average). A few months ago recognized Reflektion for our innovative approach and named our company Digital Startup Of The Year (from a pool of more than 60 other companies).

In addition to’s recognition, we’re now very honored to share that Reflektion has been named a 2016 Gartner Cool Vendor in Gartner’s Digital Commerce Marketing report.

This recent announcement is strong validation for our unique approach to personalization and the results we’re generating for our clients.

Check out this infographic to understand the impact of Individualized Commerce on Personalization.


Stafford McKay

Stafford is the former Director of Content at Reflektion. He’s passionate about eCommerce Marketing, Technology, and Lake Michigan. When he’s not writing content, he can be found out on the water in the 1938 Chris Craft he shares with his family.