A/B testing is a mechanism that can be applied to eCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More to increase the conversion rate on a page by comparing the response of visitor traffic on variations of page content. To ensure results are not impacted by uneven sample sizes, it’s important to evenly split page versions among all visitors (aka “split testing”).
The “n” in A/B/n refers to the unknown number of variations you will test. At the end of the test, one should compare the number of conversions per variation to determine the ideal, best-converting variation. Virtually every aspect of a website or email campaign can be A/B tested, and even the smallest changes can often yield surprisingly better results.