Artificial Intelligence (AI)

Artificial intelligence (AI) is the simulation of human intelligence processes by machines, typically computer systems. These processes include learning (the acquisition of information and rules for applying the information), reasoning (using rules to reach approximate or definite conclusions) and self-correction. AI is a broad umbrella term that encompasses Machine Learning and Deep Learning. AI can be applied to various use cases in different industries. Reflektion’s AI uses algorithms to deliver 1:1 personalization and improve conversion rates for eCommerce shoppers. It tracks each visitor’s contextual information, interests, shopping history and listens to live clickstream data to predict each individual shopper’s purchase intent in real-time.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.