Average Order Value (AOV)

In eCommerce, Average Order Value (AOV) measures the monetary amount that is spent every time a customer places an order on a website or app. AOV can help determine whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each transaction costs in relation to the transaction itself.

The formula to calculate AOV is: Average Order Value = Total Sales Revenue / Number of Orders Placed. Merchandisers and marketers can increase AOV by delivering 1:1 personalized experiences that encourage visitors to purchase more goods or services.


Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search, product recommendations, category and landing pages, and email.

Leading retail brands such as Hanes, Marmot, Skechers, and Ulta rely on Reflektion’s platform.

Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.